Company: IPEXAM

Experience:
3–5 Years Employment Type: Full time

Location:
Delhi NCR / Hybrid (as applicable) About IPEXAM IPEXAM is a technology-driven online assessment platform designed to help organizations streamline their testing and evaluation processes. The platform enables recruiters, educational institutions, training institutes and organizations to create, manage and conduct assessments, including MCQ tests, coding assessments, online proctoring, automated evaluation and performance analytics. We are looking for a proactive and strategic Marketing & Growth Manager with proven B2B SaaS experience who can take ownership of our overall marketing strategy, brand positioning and growth initiatives.

Key Responsibilities
1. Marketing Strategy & Growth
• Develop and execute the company's overall marketing and growth strategy.
• Identify growth opportunities, target markets and potential customer segments.
• Plan and execute marketing campaigns across relevant channels.
• Build scalable marketing strategies for customer acquisition and brand awareness. 2. Product Marketing & Positioning
• Understand IPEXAM's product, features, value proposition and target customers.
• Develop compelling product messaging, positioning and unique selling propositions.
• Identify gaps in product representation and recommend improvements.
• Improve website messaging, landing pages, marketing materials and product communication.
• Work closely with the founder and product team to align product positioning with market requirements. 3. Market & Competitor Research




• Conduct detailed competitor analysis covering products, features, pricing, positioning and marketing strategies.
• Identify market trends, customer pain points and emerging opportunities.
• Research potential customer segments and develop ideal customer profiles.
• Provide actionable insights and strategic recommendations to the founder. 4. Digital Marketing & Demand Generation
• Develop and manage SEO, SEM, content marketing and social media strategies.
• Plan and execute LinkedIn, Google Ads and other relevant marketing campaigns.
• Develop inbound marketing and lead-generation initiatives.
• Monitor website traffic, conversion rates, campaign performance and marketing ROI. 5. Brand & Content Management
• Build and maintain consistent brand positioning and communication.
• Oversee content creation, blogs, case studies, newsletters and marketing collateral.
• Develop marketing presentations, product brochures and sales enablement materials.
• Establish a consistent brand presence across digital channels. 6. Analytics & Performance
• Define marketing KPIs and growth targets.
• Track campaign performance,



lead acquisition costs and conversion metrics.
• Regularly evaluate marketing effectiveness and optimize strategies.
• Prepare periodic marketing and competitor intelligence reports. Requirements
• 3–5 years of experience in marketing, preferably in B2B SaaS, technology or product-based companies.
• Strong understanding of B2B marketing and SaaS business models.
• Experience in product marketing, positioning and go-to-market strategy.
• Hands-on experience with SEO, digital marketing, content marketing and demand generation.
• Strong market research and competitor analysis capabilities.
• Experience with marketing analytics and campaign performance measurement.
• Excellent communication, analytical and strategic thinking skills.
• Ability to work independently and collaborate directly with the founder.
• What We Are Looking ForWe are looking for someone who combines strategic thinking with hands-on execution. The ideal candidate should be capable of understanding the market, identifying business and product positioning opportunities, developing marketing strategies and independently executing initiatives to drive measurable growth. This is not just a social media management or campaign execution role. It is an opportunity to take ownership of marketing and growth at an early-stage technology company. Keywords: B2B SaaS Marketing, Product Marketing, Growth Marketing, GTM Strategy, Demand Generation, Market Research, Competitor Analysis, Brand Positioning.

📌 Marketing & Growth ManagerB SaaS) (India)
🏢 IP Exam
📍 India