Experience:
2–5 Years

Salary:
₹40,000–₹60,000/month (Negotiable for the right candidate) Employment: Full time, Work from Office About Woofly Woofly is building an omnichannel pet-care brand focused on making pet grooming and care more accessible, convenient and affordable.

We offer
at-home pet grooming services, salon experiences and other pet-care services through our app and offline stores. We are looking for a highly driven, creative and execution-oriented Marketing & Growth Manager who can take complete ownership of Woofly's marketing across digital, social media, performance marketing, app, website and offline channels.

Key Responsibilities
1. Social Media & Brand Management Manage Woofly's social media presence across Instagram, Facebook and YouTube. Develop content strategies, monthly calendars and campaigns. Plan and execute reels, videos, posts, stories and engaging pet-related content. Coordinate shoots, creators, designers and video editors. Build brand awareness and grow an engaged pet-parent community. 2. Performance Marketing Plan, execute and optimise Meta Ads and Google Ads campaigns. Drive customer acquisition, app bookings and website conversions. Manage advertising budgets and optimise CAC, ROAS and campaign performance. Execute retargeting and lead-generation campaigns. 3. App & Website Marketing Develop strategies to increase app downloads, registrations and bookings. Improve website traffic, landing-page conversions and SEO. Plan app-install campaigns, referral programmes and promotional campaigns. Work on customer acquisition and retention strategies. 4. Influencer & Partnership Marketing Identify and collaborate with pet influencers, creators and local communities. Execute influencer barter and paid campaigns. Build partnerships with pet stores, societies, pet communities and relevant brands. 5.



Offline & Local Marketing Plan and execute marketing campaigns for Woofly's offline stores. Drive local customer acquisition and store walk-ins. Execute society activations, events, pamphlet distribution and local partnerships. Develop hyperlocal marketing strategies for different pincodes. 6. CRM & Customer Retention Plan WhatsApp marketing campaigns and customer reactivation campaigns. Develop offers, referral programmes and loyalty campaigns. Improve repeat bookings and customer lifetime value. 7. Analytics & Growth Track marketing performance and prepare weekly/monthly reports. Monitor CAC, ROAS, conversion rates, app downloads, bookings and repeat customers. Identify growth opportunities and independently experiment with new marketing channels. Requirements 2–5 years of experience in digital marketing, growth marketing or brand marketing. Hands-on experience with Meta Ads and Google Ads. Strong understanding of Instagram, social media and content marketing. Experience managing marketing campaigns across multiple channels. Understanding of SEO, app marketing, website analytics and CRM. Excellent communication, creative thinking and execution skills. Ability to independently manage projects and take ownership of outcomes. Experience in D2C, consumer brands, startups or e-commerce is preferred. Who Should Apply? We are looking for someone who: Can think strategically but is equally comfortable executing things themselves. Can take an idea from concept to execution. Understands that marketing is about generating business, not just likes and followers. Is proactive, resourceful and comfortable working in a fast-paced startup environment. Can build and manage a marketing function from the ground up. This is an ownership-driven role. We are looking for someone who can lead Woofly's entire marketing function and drive measurable business growth.

📌 Marketing & Growth Manager (India)
🏢 Woofly.in - Pet Care at Home
📍 India