Company Description Affirox Private Limited is a performance marketing agency that helps SaaS companies and global brands grow through paid media, affiliate marketing, and data-driven strategies. The team focuses on measurable ROI, efficient customer acquisition, and sustainable long-term business growth. Affirox leverages channels such as Google Ads and paid social to deliver results-oriented campaigns.

The company values experimentation, performance accountability, and clear reporting for clients. Professionals joining Affirox can expect a results-focused environment with opportunities to work on global accounts.

Role Description The Performance Marketing Specialist (Paid Social) will manage and optimize paid social campaigns across platforms such as Meta, LinkedIn, X, and other relevant channels.

Responsibilities include planning and executing campaigns, setting up targeting and audiences, creating and testing ad variations, and monitoring performance against key metrics such as CAC, ROAS, and conversion rate. The role involves regular data analysis, performance reporting, and recommendations for budget allocation, audience refinement, and creative improvement. The specialist will collaborate with internal stakeholders to align campaigns with client goals, coordinate with design and content teams for creatives,



and stay current on platform updates and best practices.

This is a full time, on-site role based in Lucknow.

Qualifications

- Strong Analytical Skills and Data Analysis abilities to interpret campaign performance, identify trends, and make data-driven optimizations.
- Effective Communication skills to present insights, collaborate with cross-functional teams, and coordinate with clients or account managers.
- Experience with Performance Management and Performance Testing to set KPIs, run A/B tests, and refine targeting, bidding, and creatives.
- Hands-on experience managing paid social campaigns on major platforms (e.g., Meta, LinkedIn, X), including setup, optimization, and reporting.
- Proficiency with marketing analytics tools and dashboards (e.g., Google Analytics, platform-native reporting, spreadsheets or BI tools).
- Ability to work in a fast-paced, results-oriented environment with strong attention to detail and time management.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Experience with SaaS or B2B marketing and familiarity with performance marketing concepts such as funnels, attribution, and remarketing is an advantage.

📌 Performance Marketing Specialist (Paid Social) (Lucknow)
🏢 Affirox Private
📍 Lucknow