Role & responsibilities

OB DESCRIPTION OF CHIEF EXECUTIVE OFFICER

Scope of Job:

: Marketing Manager

Position: Marketing Manager

Location: Head Office, Kolkata

Employment Type: Full-time

CTC: Up to 17 LPA (commensurate with experience)

About the Brand

Keo Karpin is an iconic Indian hair care brand from the house of Dey's Medical, trusted by generations for its heritage hair oil. The brand is entering a phase of renewed growth, with focus on modernising its appeal, expanding distribution, and building a strong digital and e-commerce presence.

Role Overview The Marketing Manager will be the single brand custodian for Keo Karpin, responsible for brand strategy, campaign execution, trade marketing, and digital growth. The role reports to senior leadership and works closely with sales, product, and agency partners.

Key Responsibilities

Brand Strategy: Own the brand positioning, identity, and annual brand plan for Keo Karpin; build a roadmap to modernize the brand while retaining its heritage equity

Campaign Execution: Plan and execute ATL, BTL, and digital campaigns across TV, print, social media, influencers, and on-ground activations

Product & NPD: Lead launch/relaunch of SKUs, pack refreshes, and line extensions; coordinate with R&D; and supply chain on development and timelines

Trade & Retail Marketing: Drive in-store visibility, promotions, and merchandising across general trade, up-to-date trade, and chemists; manage trade schemes and POSM

Digital & E-commerce: Own the brand's digital presence, content calendar, and performance marketing; grow D2C and marketplace sales (Amazon, Flipkart, etc.)

Consumer Insights: Track brand health, consumer feedback,



and category/competitor trends; translate insights into actionable plans

Budget & Agencies: Own the Keo Karpin marketing budget; manage creative, media, and digital agencies to ensure quality and ROI

Sales Collaboration: Partner with the sales team on demand forecasting, primary/secondary growth, and new-market expansion

Qualifications & Experience

Education: MBA/PGDM in Marketing from a reputed institute preferred; graduates with strong FMCG brand experience also considered

Experience: Minimum 9 years in FMCG/personal care marketing with hands-on brand management experience

Industry: Strong preference for candidates from hair care, personal care, or beauty & wellness brandsSkills & Competencies

Proven brand-building capability with measurable results

Deep understanding of the Indian personal care and hair oil category

Hands-on experience with digital marketing, influencer marketing, and e-commerce

Strong creative judgement and agency-management skills

Data-driven mindset; comfortable with brand trackers, market research, and sales analytics

Strong communication skills in English; working knowledge of Hindi/Bengali a plus

Entrepreneurial ownership with ability to drive a brand end-to-endCompensation & BenefitsProfile Summary:

Candidate Name

Qualification

Total Exp

Area of work exp

Exp in Marketig Role : Yrs

EXP in Branding : Yrs

Having Exposure:

personal Care marketing and branding - Yrs

FMCG Yrs

Pharma formulation industry – Yrs

Social Media, Campaining - Yrs

Trade & Retal Marketing –

Agency & Patnaer management -

Industry Exposure

Personal care –

FMCG –

Currently working with

Designation

Job Location

Current CTC

Expected CTC

Notice

Preferred candidate profile

Perks and benefits

📌 Marketing Manager (Kolkata)
🏢 JHR India Staffing Services
📍 Kolkata