- About Aldun

Hospital bills shouldn't hold patients hostage. Aldun, by CareFi, gets insured patients out of the hospital faster and helps them get the most out of their health cover. We work at the point where healthcare, insurance and finance collide: Instant Discharge through medical financing, Reimbursement as Cashless (RAC) at non-network hospitals, claims support through ClaimIt, and health insurance advisory and renewals. Our partners are private hospitals across India. Our users are patients and their families, usually at one of the most stressful moments of their lives.

Location: Gurugram (in office) · Type: Full-time · Reports to: Brand Manager

- The role

You'll own Aldun's social media end to end and write the words users see everywhere else: landing pages, brochures, emails, push notifications and WhatsApp messages. This is a builder role, not an execution-only one. We're a lean team, so we expect you to use AI tools and automations to do the work of three people, and to measure what you ship.

If you've ever rewritten a WhatsApp message because the click rate was 2% and you knew it could be 9%, you'll like it here.

- What you'll do
- Own Aldun's LinkedIn (hospital leaders), YouTube and Instagram (patients and families) end to end: calendar, content, design, publishing, community and reporting.
- Ghostwrite founder-led LinkedIn content and turn patient and hospital stories into posts, reels and carousels.
- Write landing pages for each product and segment,



working with design and product.
- Write email, push notification and WhatsApp copy for campaigns and user journeys.
- Run A/B tests on hooks, headlines and CTAs, and use the results (CTR, conversion) to improve the next round.
- Use AI tools daily and work on automations for content, scheduling and reporting.

- What we're looking for : Must-haves
- 0-3 years in marketing, content or copywriting, ideally at a startup or agency handling consumer or B2B brands.
- A portfolio that shows range: social posts, at least one landing page, and short-form copy (email, push, WhatsApp or SMS).
- Sharp, simple English writing. You can say a complicated thing (co-pays, room-rent limits, reimbursement) in one clean line.
- Hands-on with AI tools for writing, design and video (e.g. Claude, ChatGPT, Midjourney, Canva AI, CapCut), with examples of how you used them.
- Comfortable with numbers: reads platform analytics, understands CTR and conversion, and can set up a basic A/B test.
- Owns things end to end without waiting to be chased.

- Nice-to-haves
- Experience in healthtech, fintech or insurance, or any category where trust is the product.
- Working knowledge of Hindi/Malayalam for regional content.
- Familiarity with CRM and engagement tools (e.g. WebEngage, MoEngage, CleverTap, Gupshup, HubSpot).
- Basic video editing and motion skills for reels.
- Some exposure to SEO or AEO-friendly blog writing.

📌 Marketing Associate (Gurugram)
🏢 Care.Fi
📍 Gurugram