Oolka is looking for someone to build and own its PR and communications function from the ground up. This is a founding, high ownership role where you'll work directly with the founder to shape how Oolka is seen across the fintech and consumer finance ecosystem. You will own the function end-to-end, from strategy and narrative to journalist relationships, pitching and execution.

If you enjoy building media relationships, telling sharp stories and creating opportunities rather than waiting for them, we'd love to talk.

What you will do

● Own Oolka's communications strategy and narrative across company, product, category and leadership thought leadership.

● Build and nurture direct relationships with journalists across fintech, BFSI, personal finance, consumer tech and startup beats.

● Engage with the media proactively and consistently, with at least one meaningful journalist interaction every week.

● Maintain a strong understanding of the media ecosystem, including who covers what, emerging reporters, publications, newsletters and podcasts.

● Personally drive pitching and follow-ups to secure coverage, interviews, bylines, panels and speaking opportunities for leadership.

● Plan and execute company announcements, including product launches, partnerships, funding and key milestones.





● Identify timely storytelling opportunities linked to news cycles, regulatory developments and trends in consumer credit.

● Write press releases, pitches, op-eds, leadership quotes and briefing documents, and prepare leadership for media engagements.

● Turn Oolka's data into insight-led reports and stories that earn media attention.

● Track coverage, share of voice and narrative quality, and lead reputation and issues management.

What we're looking for

● 7-10 years of experience in PR, corporate communications or business/financial journalism.

● An established and actively maintained network of fintech, BFSI and business journalists.

● A proven track record of securing high-quality coverage through your own relationships and pitching.

● Excellent writing and storytelling skills in English. Hindi or other Indian languages are a plus.

● Strong understanding of Indian fintech, lending, credit and the regulatory landscape.

● Someone who is self-driven, proactive and takes complete ownership of outcomes.

● Comfortable working independently in a lean, fast-moving startup setting with high standards and quick turnarounds.

● Genuine excitement about building a function from scratch.

📌 Lead Public Relations (Bengaluru)
🏢 Oolka
📍 Bengaluru