Department: Sales & Business Development

Industry: Sheet Metal Stamping, Press Components, Metal Fabrication & Automotive Components

Reporting To: Managing Director / Director – Sales & Marketing

Experience: 5–10 Years (preferred)

Location: As per company requirements

- Job PurposeTo drive business growth by identifying new business opportunities, developing relationships with OEMs and Tier-1/Tier-2 suppliers, acquiring new customers, and expanding sales of sheet metal stamped components, fabricated parts, and assemblies.

The role requires strong knowledge of the sheet metal stamping industry, customer development, commercial negotiations, and coordination with internal departments to achieve business targets.
- Key ResponsibilitiesA. Business Development & New Customer Acquisition
- Identify and develop new business opportunities in automotive, electrical, electronics, appliances, industrial equipment, and other manufacturing sectors.
- Develop relationships with OEMs, Tier-1 and Tier-2 suppliers, and other potential customers.
- Generate enquiries for sheet metal stamping components, press parts, fabricated components, and assemblies.
- Identify potential customers and prepare a customer acquisition plan.
- Conduct customer visits, presentations, and business meetings.
- Develop new markets and explore opportunities for business expansion.

B. RFQ & New Project Development
- Understand customer requirements, drawings, specifications, and annual volume requirements.
- Coordinate with the engineering and costing teams for feasibility studies and cost estimation.
- Prepare and submit quotations, commercial offers, and technical proposals.
- Follow up on RFQs, quotations, negotiations, and purchase order finalization.
- Coordinate with customers for current product development (NPD), tool development, and sample approvals.
- Monitor new project status from enquiry stage to SOP (Start of Production).

C. Sales & Revenue Growth
- Achieve monthly, quarterly, and annual sales targets.
- Develop strategies to increase business from existing customers.




- Identify opportunities for additional business, cross-selling, and new product development.
- Monitor sales pipeline, customer enquiries, and order conversion ratios.
- Prepare sales forecasts and business development reports.

D. Customer Relationship Management
- Maintain strong relationships with purchase, sourcing, engineering, quality, and project management teams at customer locations.
- Understand customer expectations and ensure timely responses to enquiries.
- Coordinate internally to resolve customer complaints and commercial issues.
- Conduct regular customer visits and review meetings.
- Ensure customer satisfaction and long-term business relationships.

E. Market Intelligence & Competitor Analysis
- Study market trends, competitor activities, pricing strategies, and industry developments.
- Identify new OEMs, upcoming projects, and potential business opportunities.
- Develop customer databases and maintain market intelligence.
- Recommend strategies for improving market share and profitability.

F. Internal Coordination
- Coordinate with production, quality, engineering, tooling, purchase, and finance departments.
- Ensure smooth execution of new projects and customer commitments.
- Support the team in resolving technical and commercial challenges.
- Ensure proper handover of new projects to the operations and project teams.

3. Technical Knowledge Required
- Good understanding of sheet metal stamping and press shop operations.
- Knowledge of progressive dies, compound dies, and tandem press operations.
- Understanding of sheet metal materials such as CRCA, HR, GI, SS, aluminium, etc.
- Knowledge of tooling, die development,



and product development processes.
- Ability to understand engineering drawings and GD&T; basics.
- Knowledge of welding, fabrication, spot welding, and assembly processes.
- Understanding of automotive quality systems such as IATF 16949 and APQP, PPAP, FMEA, and MSA is desirable.
- Knowledge of costing components, tooling costs, material costs, and conversion costs.

4. Required Skills & Competencies
- Excellent communication and presentation skills.
- Strong negotiation and commercial skills.
- Customer acquisition and relationship management.
- Strategic thinking and market development.
- Strong follow-up and coordination skills.
- Ability to work independently and achieve sales targets.
- Good knowledge of MS Excel, PowerPoint, and CRM systems.
- Willingness to travel for customer visits.

5. Key Performance Indicators (KPIs)
1. New customer acquisition.
2. New business development value.
3. Annual sales and revenue growth.
4. RFQ conversion ratio.
5. New project acquisition and order booking.
6. Growth in existing customer business.
7. Customer relationship and retention.
8. Profitability and contribution margin.
9. Sales pipeline and forecast accuracy.
10. Timely submission and follow-up of quotations.

6. Educational Qualification & Experience
- Bachelor's degree in Mechanical Engineering, Production Engineering, or a related discipline.
- MBA in Marketing or Business Management will be an added advantage.
- 5–10 years of experience in business development or sales in sheet metal stamping, automotive components, press parts, or metal fabrication industries.
- Experience dealing with OEMs and Tier-1/Tier-2 automotive customers is preferred.

7. Expected Deliverables
- Develop new customers and generate business enquiries.
- Secure new projects and achieve annual business acquisition targets.
- Increase revenue and profitability.
- Build a strong customer network.
- Develop a sustainable sales pipeline.
- Support the company in achieving long-term business growth.

📌 Business Development Manager (Pune)
🏢 SUNNY ENGINEERS
📍 Pune