ShiningAce is looking for someone who can independently plan, execute, monitor, and report marketing activities with measurable results.

Key Responsibilities1. Association & Community Outreach

- Identify and build databases of Indian-American associations, cultural organizations, parent communities, and educational institutions across the US.
- Research key decision-makers, including Presidents, Secretaries, and Education/Youth Coordinators.
- Initiate contact through calls, emails, LinkedIn, and other qualified channels.
- Build relationships with association representatives and community leaders.
- Promote ShiningAce's educational programs, webinars, and partnership opportunities.
- Coordinate association collaborations, educational events, and webinars.
- Manage follow-ups and track partnership progress.

2. Digital Marketing & Brand Development

- Plan and execute digital marketing campaigns targeting US parents and students.
- Manage social media platforms, including Facebook, Instagram, and LinkedIn.
- Develop monthly content calendars and promotional campaigns.
- Coordinate graphics, videos, reels, educational content, and advertisements.
- Improve online visibility through SEO, website content, and Google Business Profile optimization.

3. Lead Generation & Parent Acquisition

- Develop strategies to generate qualified inquiries from US parents and students.
- Execute campaigns for SAT/ACT, AP courses, Math, English,



and other tutoring programs.
- Identify potential leads through parent communities, Facebook groups, educational forums, and online networks.
- Explore referral marketing, webinars, and community partnerships.
- Create targeted promotional campaigns for different student age groups.
- Coordinate with sales and academic teams for timely lead follow-ups.
- Track lead quality, demo bookings, conversions, and enrollments.

4. Marketing Operations & Performance Tracking

- Maintain daily marketing trackers, association databases, and lead records.
- Use Google Sheets, CRM tools, and marketing platforms to manage activities.
- Prepare weekly and monthly performance reports.
- Track outreach, responses, meetings, partnerships, and webinar opportunities.
- Share measurable progress, challenges, and action plans with management.

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

- Work from home

Application Question(s):

- Are you comfortable in working 3:30 AM IST to 6:30 AM IST and then 4:30 PM to 9:30 PM IST?

Education:

- Master's (Required)

Experience:

- Edtech Sales: 2 years (Required)
- Association & Community Outreach: 2 years (Required)
- Digital Marketing & Brand Development: 2 years (Required)
- Lead Generation & Parent Acquisition: 2 years (Required)

Language:

- English (Preferred)

Shift availability:

- Night Shift (Required)

Work Location: Remote

📌 Admission Counsellor (India)
🏢 Shining Ace
📍 India