About the Role We are looking for a highly analytical, technically strong, and execution-focused SEO & AI Search Specialist to manage and scale the organic and AI search presence of the global Columbia Machine Group ecosystem across multiple industrial brands, divisions, and international websites. This is not a basic SEO role. You will think strategically, execute technically, and manage search visibility across North America, Europe, Latin America, and Asia - spanning traditional search engines and AI-driven discovery platforms. Key Responsibilities 1. Enterprise SEO Strategy & Execution - Develop and execute a comprehensive SEO strategy across multiple international B2B manufacturing websites. - Build scalable SEO frameworks covering technical, on-page, content, local, international, and AI search optimization. - Create SEO roadmaps aligned with business goals, product launches, dealer networks, and lead generation objectives. - Manage keyword strategies across all business units. - Optimize for both traditional search engines and AI-driven search ecosystems (AEO / GEO / SGE). 2. Technical SEO - Perform advanced technical SEO audits across all company websites. - Identify and resolve: indexing issues, crawl inefficiencies, Core Web Vitals problems, duplicate content, canonicalization, redirect chains, international SEO errors, structured data issues, mobile usability, and JavaScript rendering. - Implement and manage XML sitemaps, Robots.txt, Schema markup, Breadcrumbs, Hreflang, Faceted navigation controls, and internal linking architecture. - Coordinate with the developer and conduct QA on all implementations. 3. International & Multi-Brand SEO - Manage SEO across multiple global domains, subdomains, and country-specific websites. - Ensure proper international SEO implementation across US, India, Brazil, Poland,



UK, and other regional markets. - Handle multilingual SEO strategies and hreflang management. - Standardize SEO governance across all group companies while adapting to regional search behaviour. 4. Content Strategy & Optimization - Conduct B2B keyword research focused on commercial and informational intent. - Create in coordination with the content writer, detailed content briefs for product pages, industry solutions, blogs, case studies, technical articles, FAQs, and video SEO assets. - Optimize existing content for rankings, CTR improvement, featured snippets, AI search visibility, and topical authority. - Build content clusters and internal linking structures around core machinery solutions. - Develop programmatic SEO strategies for large-scale product catalogue pages. 5. AI Search Optimization (AEO / GEO) - Optimize websites for AI-generated search experiences, including Google AI Overviews, ChatGPT Search, Gemini, Perplexity, and Bing Copilot. - Implement structured content strategies for entity recognition and machine readability. - Monitor brand mentions and discoverability within generative AI search environments. - Develop zero-click search strategies to maintain brand visibility in AI-dominated SERPs. - Use LLM visibility tracking tools (e.g., Profound, Otterly.ai, SE Ranking AI tracker) to measure AI search presence. 6. Analytics, Reporting & Performance Tracking - Monitor SEO KPIs:



organic traffic, lead conversions, keyword rankings, crawl health, engagement metrics, revenue attribution, and SERP visibility. - Build monthly executive dashboards with actionable insights. - Use data to identify growth opportunities and address performance gaps. - Track competitor visibility and benchmark against industrial sector peers. 7. Website & CMS Management - Work extensively with WordPress and enterprise CMS environments. - Ensure SEO best practices during website redesigns, migrations, current page creation, product launches, and development deployments. - Collaborate with UI/UX and development team to improve conversion-focused search experiences. 8. Off-Page SEO, Digital PR & Authority Building - Understanding of backlink analysis, authority metrics, link audits, and off-page SEO best practices. - Develop link-building strategies through industry publications, trade associations, PR campaigns, dealer/distributor networks, and technical publications. - Improve domain authority and topical trust across all business units. Required Skills & Expertise Technical SEO - Strong expertise in technical SEO, on-page SEO, off-page SEO, international SEO, local SEO, enterprise SEO, and AI search optimization. - Deep understanding of crawling & indexing, structured data/schema, site architecture, log file analysis, Core Web Vitals, JavaScript SEO, CSS, HTML, and rendering & crawl budgets. Tools & Platforms - Hands-on experience with: Google Search Console, Google Analytics 4, Google Tag Manager, Ahrefs, SEMrush, WordPress, Excel / Google Sheets. - Familiarity with Screaming Frog, Sitebulb, PageSpeed Insights, Looker Studio, Bing Webmaster Tools, LLM visibility tools such as Profound, Otterly.ai,

📌 SEO & Ai Search Specialist (Vadodara)
🏢 Columbia Machine Engineering (India
📍 Vadodara