Job Title: SEO Manager (SEO, AI Search & GEO)Job Summary

Key Responsibilities SEO Strategy & Organic Growth

- Develop and execute comprehensive SEO strategies to improve organic traffic, search rankings, and lead generation.
- Define SEO roadmaps aligned with business objectives and client goals.
- Conduct keyword research, competitor analysis, search intent mapping, and topical authority planning.
- Build scalable content strategies using semantic SEO and entity-based optimization.
- Monitor industry trends, search algorithm updates, and AI search developments.

AI Search & Generative Engine Optimization (GEO)

- Develop optimization strategies for AI-powered search platforms including ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews .
- Implement Generative Engine Optimization (GEO) best practices to improve discoverability in AI-generated responses.
- Optimize content using semantic search principles, structured data, E-E-A-T, and entity optimization.
- Collaborate with content teams to create authoritative, AI-friendly, and citation-worthy content.
- Continuously evaluate emerging AI search trends and recommend innovative optimization techniques.

Technical SEO

- Conduct comprehensive technical SEO audits and implement recommendations.
- Optimize website architecture, crawlability, indexation, internal linking, structured data, XML sitemaps, canonicalization, and Core Web Vitals.
- Work closely with developers to ensure SEO best practices are incorporated into website development.
- Monitor website performance using Google Search Console, GA4, and technical SEO tools.

Team Leadership

- Lead, mentor, and manage the SEO team, ensuring continuous learning and high performance.
- Allocate projects, review deliverables, and maintain quality standards.




- Conduct regular knowledge-sharing sessions on SEO, AI Search, and industry best practices.
- Define team KPIs and monitor performance against business objectives.

Client & Stakeholder Management

- Act as the primary point of contact for key clients regarding SEO strategy and performance.
- Conduct client meetings, strategy presentations, and quarterly business reviews.
- Translate technical SEO concepts into business-friendly recommendations for stakeholders.
- Build robust client relationships through proactive communication and strategic consulting.
- Collaborate with cross-functional teams, including developers, designers, content writers, and account managers.

Reporting & Analytics

- Monitor and analyze SEO performance using Google Analytics 4, Google Search Console, Looker Studio, and other analytics platforms.
- Prepare detailed monthly and quarterly reports highlighting traffic, rankings, conversions, ROI, and business impact.
- Present insights and recommendations to senior management and clients.
- Identify opportunities through data analysis and competitor benchmarking.

Required Skills : SEO & Digital Marketing

- Technical SEO
- On-page SEO
- Off-page SEO
- Local SEO
- International SEO
- Semantic SEO
- Entity-Based SEO
- Content Strategy
- Topical Authority
- Internal Linking
- Keyword Research & Search Intent Analysis
- Schema Markup
- Core Web Vitals
- E-E-A-T Optimization

AI Search & GEO





- Generative Engine Optimization (GEO)
- AI Search Optimization
- LLM Optimization
- Prompt Engineering (for SEO workflows)
- Knowledge of AI-powered search behavior
- Content optimization for AI-generated search experiences

Analytics & Tools

- Google Analytics 4 (GA4)
- Google Search Console
- Looker Studio
- Ahrefs
- SEMrush
- Screaming Frog
- Google Tag Manager
- PageSpeed Insights
- Microsoft Clarity
- Hotjar
- Excel / Google Sheets (Advanced Reporting)

AI Platforms

- ChatGPT
- Google Gemini
- Claude
- Perplexity AI
- Microsoft Copilot

Soft Skills

- Excellent verbal and written communication skills.
- Strong presentation and stakeholder management abilities.
- Ability to simplify technical concepts for non-technical audiences.
- Strong leadership and people management skills.
- Excellent analytical and problem-solving capabilities.
- Strategic thinking with a results-driven mindset.
- Ability to manage multiple clients and projects simultaneously.

Qualifications :

- Bachelor's degree in Marketing, Information Technology, Computer Science, Business, or a related field.
- 7+ years of hands-on experience in SEO and Organic Search.
- Proven experience managing enterprise or multi-industry SEO projects.
- Experience leading and mentoring SEO teams.

Preferred Certifications

- Google Analytics Certification
- Google Ads Certification (preferred)
- HubSpot SEO Certification
- Semrush / Ahrefs Certifications (preferred)

Key Performance Indicators (KPIs)

- Organic traffic growth
- Keyword ranking improvements
- Lead generation and conversion growth
- AI Search visibility (ChatGPT, Gemini, Claude, Perplexity, etc.)
- Technical SEO health score
- Core Web Vitals improvements
- Client satisfaction a

📌 SEO Manager (Navi Mumbai)
🏢 iDigitalise Consultancy
📍 Navi Mumbai