Performance Marketing Lead — Real Estate (Google + Meta Ads)

- Location : Raipur, Chhattisgarh (In office)
- Experience : 4-5 yrs preferred; 1+ Yr may also considered with strong real estate track record
- Employment Type : Full-time
- Budget Ownership : ₹10,00,000 / month - ₹25,00,000 / month
- CTC : Fixed: ₹6.0 to ₹7.2 LPA Performance Variable: Up to ₹1.5 LPA
- Reports To : Founder & CEO
- Joining :Immediate Joiners Preferred**

About Us

Digital Masterminds is a brand owned by OptiAI Entrepreneurial solutions (P) Limited is Central India’s leading AI-Powered Marketing Company for real estate industry. We run high-velocity paid media programs for developers and channel partners, with a strong bias for AI-led automation, creative testing, and measurable funnel outcomes .

The Role

We are hiring a Performance Marketing Lead to own end-to-end Google Ads and Meta Ads execution for our real estate clients. You will independently plan, deploy, optimise, and report on live ad accounts with monthly budgets of up to ₹10 lakh , with full accountability for CPL, lead quality, and pipeline contribution .

This is a hands-on, KPI-driven role for someone who has scaled real estate ad accounts using the latest AI-powered features of Meta and Google — and can prove it with numbers.

Key Responsibilities

1. Campaign Strategy & Execution

- Build and execute paid media plans for real estate projects across Meta Ads Manager and Google Ads
- Structure campaigns by funnel stage (awareness → consideration → lead capture → retargeting)
- Set up tracking: Meta Pixel + Conversions API, Google Tag Manager, GA4, offline conversion uploads (critical for real estate sales-cycle attribution)

2. AI-Led Optimisation

- Deploy and optimise Meta Advantage+ Sales / Lead campaigns,



Advantage+ Audiences, Advantage+ Creative :

- Run Google Performance Max, Demand Gen, and Smart Bidding with structured asset groups and audience signals

- Use AI-assisted creative generation and dynamic creative optimisation; design hypothesis-led testing roadmaps

3. Budget & Performance Ownership

- Independently manage up to ₹10L/month spend with daily pacing accuracy
- Hit CPL, lead quality (SQL%, connect rate, site-visit rate), and ROAS targets
- Reallocate budgets across campaigns/projects based on real-time signal

4. Creative & Landing Page Collaboration

- Brief design/video team on ad creatives based on data insights (winning hooks, formats, angles)
- Coordinate with web team on landing pages, lead forms, and CRM hand-off
- Maintain a creative testing velocity of minimum 4-6 tests/week per active account

5. Reporting & Communication

- Daily End Report (DER) on spend, leads, CPL, quality metrics
- Weekly internal review decks with insights, next-week plan, and risks
- Maintain clean documentation: account naming conventions, change logs, test outcomes

6. Compliance & Brand Safety

- Adhere to Meta and Google ad policies (especially Special Ad Categories / Housing where applicable)
- Ensure RERA-compliant ad copy and creative for real estate listings

Must-Have Qualifications :

- 4-5 years in performance marketing preferred; min.



1 year of verifiable real estate paid media track record acceptable
- Proven case studies of CPL reduction on live accounts (share dashboards/screenshots in interview)
- Hands-on expertise in Meta Ads Manager (Advantage+ suite) and Google Ads (PMax, Demand Gen, Search, YouTube)
- Strong command of GA4, Google Tag Manager, Meta Pixel + CAPI , offline conversion uploads
- Experience with real estate CRMs (Zoho, HubSpot, Salesforce or equivalent)
- Create test and deploy workflow and automation on make, N8N, Zapier.
- Demonstrated use of AI-based features for creative, targeting, and bidding — with measurable lift
- Strong Excel / Google Sheets; comfortable building pacing trackers and cohort analyses
- Excellent written English for ad copy and reports

Good-to-Have

- Meta Blueprint / Google Ads certifications (current)
- Experience with Looker Studio / Power BI for client dashboards
- Exposure to WhatsApp Business API, IVR, or auto-dialer integrations for real estate lead handling
- Working knowledge of Hindi for ad copy review (regional market relevance)

Success Metrics — First 90 Days

- Day 1-15 :Full ownership of assigned live accounts . Reduce CPL by minimum 30% on at least one active project — without dropping lead quality (connect rate, SQL%).
- Day 16-30: Hold the reduced CPL stable within a ±10% band. Lead quality maintained or improved. Daily DER + weekly review cadence fully operational.
- Day 31 onwards : Targets recalibrated based on Day-30 review. Continued CPL discipline + spend scaling + creative testing velocity expected.

Non-negotiable : No warm-up period. Live account control from Day 1. Performance measured on real spend, real CPL — not slideware.

What We Offer

📌 Performance Marketing Manager (Raipur)
🏢 OptiAI Entrepreneurial Solutions (P
📍 Raipur