Manager / Executive - Circulation & Institutional Business Development

Locations : Indore | Bhopal | Gwalior | Jabalpur

Department : Circulation & Business Development

About the Role Patrika is looking for dynamic and result-oriented professionals to strengthen its circulation network and expand institutional readership across Madhya Pradesh.

Key Responsibilities

- Distribution Network Development_ -Develop, expand, and strengthen the newspaper distribution network across assigned territories. -Identify, recruit, appoint, and manage recent agents, distributors, vendors, and hawkers. -Ensure effective market coverage and last-mile newspaper availability. -Increase circulation through network expansion in urban, semi-urban, and emerging growth areas. -Monitor distributor performance, sales productivity, returns, and market coverage. -Build sustainable relationships with channel partners and key market influencers. -Conduct regular market visits to identify circulation gaps and growth opportunities.
- Circulation Growth & Market Expansion_ -Drive copy growth through innovative circulation campaigns and reader acquisition programs. -Execute promotional activities to improve readership and market share. -Analyze circulation trends, competitor movements, and customer preferences. -Identify new territories and underserved markets for expansion. -Ensure timely execution of circulation strategies and business plans.
- Institutional & B2B Business Development_ -Develop the Institutional Sales vertical across the assigned city and surrounding regions.



-Generate bulk subscription business from: -Educational Institutions : Schools & Colleges + Universities + Coaching Institutes + Libraries + Government Departments + Corporates & Industrial Houses + Hotels & Hospitality Sector + Hospitals & Healthcare Institutions + Banks & Financial Institutions
- Create customized circulation and subscription solutions for institutional clients. -Build long-term partnerships and annual subscription programs. -Achieve institutional circulation and revenue targets.

Relationship & Stakeholder Management -Maintain strong relationships with agents, distributors, vendors, hawkers, and institutional customers. -Coordinate with editorial, marketing, events, and advertising teams for market activation initiatives. Resolve market issues proactively and ensure high service standards.

Reporting & Analytics -Track circulation growth, institutional sales, agent productivity, and market performance. -Prepare regular market intelligence and competitor analysis reports. -Ensure achievement of circulation, subscription, and revenue targets.

Mandatory Experience

- Minimum 3-10 years of experience in Newspaper / Print Media Industry.
- Proven experience in Circulation,



Distribution Management, Subscription Sales, or Institutional Sales.
- Hands-on experience in agent recruitment and distribution network development.
- Experience in managing distributors, vendors, and hawker networks.

Preferred Experience

- Developed circulation networks from the ground up.
- Recruited and activated new agents and distributors.
- Increased newspaper copies and readership in competitive markets.
- Built and managed institutional subscription programs.
- Generated B2B and bulk subscription revenue.

Key Competencies - Distribution Network Development -Agent & Distributor Recruitment -Institutional Sales & B2B Business Development

- Territory Expansion -Market Development -Negotiation & Relationship Management -Revenue Generation -Data Analysis & Reporting -Team Coordination -Result Orientation

Educational Qualification Graduate in any discipline. MBA / PGDM (Marketing or Sales) will be preferred.

Compensation Attractive salary, incentives, and growth opportunities commensurate with experience and performance.

What Success Looks Like in This Role

- Expand the circulation footprint across assigned markets.
- Recruit and develop a strong network of agents and distributors.
- Drive sustained copy growth and readership expansion.
- Build a robust Institutional & B2B subscription business.
- Strengthen Patrika's market share and visibility across Madhya Pradesh.

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Manager / Executive - Circulation & Institutional Business Development (Bhopal)
🏢 Patrika Group
📍 Bhopal