Job Title: Digital Marketing Specialist (Performance Marketing)

Location : Gurugram (On-site) Work Schedule : Monday to Friday (Work from Office) Experience : 1-3 Years Company : Big Leap Marketing

Job Summary

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Manage Search, Display, Performance Max, Video, Lead Generation, and Remarketing campaigns.
- Conduct keyword research, audience analysis, and competitor research.
- Develop campaign strategies aligned with business goals and budgets.
- Optimize campaigns to improve lead quality, reduce cost per acquisition (CPA), and maximize return on ad spend (ROAS).

Tracking & Analytics

- Set up and manage Google Tag Manager (GTM) .
- Configure and monitor Google Analytics 4 (GA4) events and conversion tracking.
- Implement and troubleshoot Meta Pixel, LinkedIn Insight Tag, Google Ads Conversion Tracking, and other tracking scripts.
- Create remarketing audiences and ensure accurate conversion attribution.
- Use UTM parameters and analytics tools to measure campaign performance.
- Segment audiences and perform A/B testing to improve campaign performance.

Reporting & Optimization

- Track and analyze campaign performance across platforms.
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor key metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
- Recommend and implement continuous improvements based on data.

Collaboration

- Work closely with the creative, content,



and account management teams.
- Coordinate with clients to understand campaign objectives and communicate performance updates.
- Stay up to date with the latest digital marketing trends, platform updates, and best practices.

Required Skills :

- 1-3 years of hands-on experience in digital marketing and performance advertising.

- Strong working knowledge of:

- Google Ads

- Meta Ads Manager

- LinkedIn Campaign Manager

- Experience with:

- Google Tag Manager (GTM)

- Google Analytics 4 (GA4)

- Meta Pixel

- LinkedIn Insight Tag

- Conversion Tracking

- Remarketing Campaigns

- Good understanding of attribution models, UTM tracking, and campaign measurement.

- Experience in lead generation and ROI-focused campaign optimization.

- Strong analytical, reporting, and problem-solving skills.

- Excellent communication and time management abilities.

Preferred Qualifications

- Google Ads and Meta Blueprint certifications are an added advantage.
- Experience working on B2B lead generation campaigns.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Familiarity with CRM integrations and marketing automation tools.

About Big Leap Marketing

Pay: ₹25,000.00 - ₹35,000.00 per month

Advantages :

- Paid time off

Ability to commute/relocate:

- Gurugram, Haryana (Gurugram): Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your expected monthly salary? (ex - 20,000 pm)

Work Location: In person

📌 Digital Marketing Specialist (Gurugram)
🏢 Big Leap Digital Services
📍 Gurugram