WHO SHOULD APPLY

We are looking for a hands-on Meta Ads Specialist who has worked in an advertising / digital marketing agency and can independently manage performance campaigns.

✔ Minimum 4 + year experience in Meta Ads (Facebook & Instagram Ads) ✔ Experience in digital agency / performance marketing agency (MANDATORY) ✔ Ability to manage multiple client campaigns simultaneously ✔ Robust understanding of campaign structure, targeting, creatives & optimization

ROLE RESPONSIBILITIES

- Plan, execute and optimize Meta Ads campaigns (Facebook & Instagram) :

- Manage end-to-end campaign lifecycle (setup → optimization → scaling)

- Work closely with creative team to improve ad performance

- Analyze campaign data and improve CTR, CPL, ROAS :

- Handle multiple client accounts simultaneously :

- Provide insights and suggestions to improve campaign outcomes

KEY SKILLS REQUIRED

- Meta Ads Manager (Facebook Ads Manager)




- Audience targeting & retargeting
- Campaign optimization & scaling
- Performance metrics understanding (CTR, CPC, CPL, ROAS)
- Understanding of creatives & ad copies

KPIs for Success

- Customer Acquisition Cost (CAC) vs. target
- Return on Ad Spend (ROAS) improvement
- Lead to Conversion % and Sales-qualified leads growth
- Retention & Repeat Purchase %
- Funnel conversion improvement (CTR → CVR → Sales)

Pay: ₹650,000.00 - ₹1,000,000.00 per year

Application Question(s):

- Do you have hands-on experience managing Meta Ads campaigns in an agency?

Experience :

- Facebook Advertising: 3 years (required)
- PPC Campaign Management: 3 years (required)
- Google Ad Manager: 3 years (required)

Work Location: In person

📌 Digital Marketing - Meta Ad Specialist (Ahmedabad)
🏢 IKON Marketing Consultants
📍 Ahmedabad