Job Summary

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads .
- Manage campaigns focused on lead generation, website traffic, customer engagement, and conversions.
- Monitor campaign performance, budgets, CPC, CPL, CTR, conversion rates, ROAS, and ROI.
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Perform keyword research and manage Search, Display, YouTube, and remarketing campaigns.
- Coordinate with the Graphic Design and Content teams for high-performing ad creatives and copies.
- Conduct A/B testing of ad creatives, copies, audiences, and landing pages.
- Track campaign performance using Google Analytics, Meta Pixel, and other analytical tools.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Identify recent digital marketing trends, platforms, and growth opportunities.
- Ensure effective utilization of marketing budgets and achieve campaign KPIs.

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.




- Minimum 1-3 years of experience in performance marketing or paid digital advertising.
- Hands-on experience with Meta Ads Manager and Google Ads .
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical skills with a data-driven and result-oriented approach.
- Good understanding of digital marketing funnels, lead generation, and customer acquisition.
- Strong communication, reporting, and problem-solving skills.
- Experience in the entertainment, hospitality, gaming, retail, or amusement industry will be an added advantage.

Pay: ₹20,000.00 per month

Benefits :

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Zirakpur, Punjab (Zirakpur): Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- How many years of experience do you have in Performance Marketing
- Are you comfortable with a monthly salary budget of up to ₹20,000?
- What is your notice period, and how soon can you join?

Work Location: In person

📌 Performance Marketing Executive (Zirakpur)
🏢 Lets Funjoy Adventure
📍 Zirakpur