Position :Content Manager Industry :Beauty / Skincare / Cosmetics

Key Responsibilities : Content Strategy & Planning : -Develop and execute monthly and quarterly content calendars aligned with marketing campaigns, product launches, seasonal moments, and skincare trends. -Create revenue-driven content strategies focused on increasing engagement, website traffic, and conversions. -Brainstorm innovative content ideas for Instagram, YouTube, Facebook, X, and emerging social platforms.

Performance Tracking & Reporting : -Track and analyze key content performance metrics including reach, engagement, views, CTR, watch time, and conversions. -Generate regular reports and use insights to optimize future content strategies and improve ROI. -Collaborate with performance marketing teams to align content with paid campaign objectives.

Founder & Face-of-Brand Strategy : -Conceptualize and script founder-led content to position the founder as a credible and trustworthy voice in skincare. -Develop storytelling formats that strengthen brand authority and audience trust.

In-House Video Production Support : -Ideate, brief, and coordinate in-house video shoots including tutorials, product demos, educational videos, behind-the-scenes content, and trend-based reels. -Guide the creative team on storytelling, scripting, hooks, messaging, and execution quality. Content Brief Writing : -Create detailed creative briefs for designers, videographers, copywriters, editors, and external creators. -Ensure all deliverables maintain consistency in messaging, quality, and brand positioning.

Brand Voice & Content Governance : -Own and maintain the brand’s tone of voice, messaging framework, and visual language across all platforms. -Ensure all published content aligns with brand guidelines and compliance standards.

Influencer & Creator Coordination :



-Work closely with the influencer marketing team to identify trending creators, skincare influencers, and niche beauty voices aligned with the brand. -Support creator collaborations with strong content direction and campaign alignment.

UGC (User-Generated Content) Strategy : -Identify and curate high-quality user-generated content to build authenticity and community trust. -Develop strategies to encourage customer participation and content creation.

E-commerce & Website Oversight : -Oversee and audit product descriptions, banners, blogs, landing pages, and marketplace content across platforms such as Amazon, Nykaa, Myntra, and the brand website. -Ensure content consistency, accuracy, and conversion-focused communication.

Trend Monitoring & Competitive Benchmarking : -Stay updated on social media trends, viral formats, audio trends, and emerging platform opportunities. -Regularly analyze competitor and global skincare brand content to identify content gaps, inspiration, and differentiation opportunities.

Cross-Functional Collaboration : -Work closely with marketing, product, e-commerce, design, and performance teams to ensure alignment between content strategy and business goals.

Required Skills & Qualifications : -2+ years of experience in content management, preferably in beauty, skincare, cosmetics, or D2C brands. -Strong understanding of Instagram Reels, YouTube Shorts, and short-form video storytelling. -Knowledge of performance marketing and revenue-driven content strategies. -Excellent scripting and creative briefing skills. -Experience with social media analytics and reporting tools. -Understanding of SEO and e-commerce content optimization. -Robust communication, coordination, and project management abilities. -Ability to identify trends quickly and convert them into high-performing content ideas.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Content Manager (Wadala)
🏢 PP Consumer private
📍 Wadala