Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands - Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

Job Title : Manager - Marketing, (New Business) Location : Gurgaon Reports to (Position) : Baljeet R Singh Department/Function : Administration & Security

- This role will own the brand narrative, drive integrated campaigns, and lead cross-functional teams to deliver market growth, customer engagement, and category leadership. This is a hands-on leadership role for a marketer who thrives at the intersection of strategy, creativity, and execution. Major Responsibilities : Brand & Strategy
- Develop and execute an integrated, multi-market marketing strategy for India & UK, aligned with global brand positioning.
- Maintain brand consistency across all platforms, ensuring a premium, science-led positioning.
- Identify and capitalize on growth opportunities across categories, consumer segments, and distribution channels. Digital Ecosystem Leadership
- Lead end-to-end digital strategy: performance marketing, D2C growth, marketplace optimization, social media, SEO/SEM, influencer programs, and CRM.
- Use data-driven insights to optimize spend, improve customer acquisition cost, and maximize lifetime value.
- Oversee creation of digital-first, platform-native content that drives engagement and conversions.

Retail & Pharmacy Marketing

- Design and execute in-store marketing strategies for up-to-date trade, general trade, and pharmacy networks.

- Oversee POSM design, product displays, sampling programs, and visual merchandising to enhance brand visibility.



Build trade marketing calendars and collaborate with retail partners for co-branded activations and promotions. Content & Creative Excellence

- Oversee high-impact creative development for campaigns across digital, print, OOH, and retail touchpoints.

- Guide the brand’s visual identity and storytelling to ensure relevance and resonance in both India and UK markets. Manage influencer and content creator collaborations to drive advocacy and brand love. Events & Activations

- Plan and execute trade shows, exhibitions, wellness events, and experiential activations to boost brand presence.

- Integrate online-to-offline (O2O) strategies for seamless consumer journeys. Team Leadership

- Manage and mentor a team of designers, social media managers, and executives.

- Foster a high-performance, collaborative, and creative team culture.

- Partner with cross-functional teams, agencies, and global marketing counterparts. Skills :

- Strategic thinker with creative and commercial balance.

- Excellent leadership, communication, and stakeholder management skills.

- Strong analytical mindset with hands-on execution ability.

- Ability to manage multiple priorities in a fast-paced environment.

- Entrepreneurial, adaptable, and passionate about health & wellness.

Relevant Experience :

- 8-12 years of marketing experience with at least 5 years in a leadership role.
- Proven success in health, wellness, nutraceuticals, FMCG, or premium lifestyle brands.
- Deep understanding of both digital marketing ecosystems and offline retail/pharmacy marketing.
- Strong track record in integrated marketing campaigns that combine creative storytelling with measurable results.
- Experience managing multi-country brand strategies (India & UK preferred).
- Strong commercial acumen and budget management skills. Education Qualification(s) : MBA in Marketing from Tier 1 or Tier 2 institutes (IIMs, ISB, XLRI, SPJIMR, MICA, NMIMS, etc.) preferred.

📌 Manager - Marketing, (New Business) (Gurugram)
🏢 Apollo Tyres
📍 Gurugram