Job Title : Visual Content Creator - Photography & Videography Department : Marketing & Admissions Location : Meluha International School, Hyderabad Employment Type : Full time

Job Summary

Meluha International School, Hyderabad is seeking a creative, versatile, and detail-oriented Visual Content Creator - Photography & Videography to capture the vibrant life of the school and create compelling visual content that strengthens the institution's brand presence and supports admissions initiatives.

Key Responsibilities

1. Content Planning & Pre-Production

- Collaborate with the Marketing, Social Media, and Admissions teams to develop an annual visual content calendar aligned with the academic calendar and admissions campaigns.

- Plan and schedule regular content creation days to capture authentic classroom learning, laboratories, sports, arts, campus life, and student engagement throughout the year.

- Prepare detailed shot lists based on key marketing content pillars, including:

- Campus & Infrastructure

- Academics in Action

- Sports & Performing Arts

- Faculty Spotlights

- Student Success Stories

- Parent Testimonials

- Admissions Campaigns

- Coordinate with the Admissions and Administration teams to ensure all necessary permissions and parental consents are obtained prior to photographing or filming students.

- Identify creative storytelling opportunities that highlight the school's unique educational philosophy and campus culture.

2. Photography

- Capture high-quality candid and posed photographs across all school activities, including:

- Classroom learning

- Science and Computer Laboratories

- Sports Activities

- Cultural Programmes

- Annual Day

- Graduation Ceremonies

- Investiture Ceremony

- Competitions

- Educational Trips

- Produce professional portrait photography for leadership,



faculty, staff profiles, and website directories.

- Photograph school infrastructure including classrooms, laboratories, library, sports facilities, hostel, cafeteria, transportation, and other campus amenities for promotional materials.

- Provide photography coverage for admissions events, open houses, parent-teacher meetings, exhibitions, competitions, and institutional events.

- Deliver edited photographs within agreed timelines to support timely marketing and social media campaigns.

3. Videography

- Produce engaging short-form videos for:

- Instagram Reels

- YouTube Shorts

- Facebook

- LinkedIn

- Other social media platforms

- Capture everyday campus experiences, classroom interactions, student life, teacher highlights, event snippets, and admissions campaigns.

- Produce long-form videos including:

- Annual Day Films

- Campus Tour Videos

- Admissions Promotional Videos

- Parent Testimonials

- Student Testimonials

- Alumni Stories

- Academic Programme Features

- Curriculum Walkthroughs

- Event Highlight Films

- Plan and execute interview-style video shoots with appropriate lighting, framing, audio, and direction to ensure natural and engaging presentations.

- Create basic motion graphics, transitions, lower-thirds, captions, and text overlays for social media and promotional videos.

- Ensure all video content aligns with the school's branding guidelines and marketing objectives.

4.



Post-Production & Editing

- Professionally edit and enhance photographs using colour correction, retouching, cropping, and brand-consistent styling.

- Edit videos for multiple platforms, ensuring appropriate aspect ratios and pacing for:

- Instagram Reels

- YouTube

- Website

- Digital Advertisements

- Presentations

- Optimise videos with subtitles, captions, branding elements, background music, and visual enhancements where appropriate.

- Deliver same-day or next-day edited content for time-sensitive events and social media campaigns.

- Manage longer editing projects such as admissions films and annual event documentaries with high production quality.

- Maintain an organised digital content library with properly categorised photographs, videos, and project files for future marketing use.

- Ensure all digital assets are securely archived and easily accessible for internal stakeholders.

5. Cross-Functional Collaboration

- Work closely with the Social Media Strategist to provide ready-to-publish visual content for digital platforms.
- Coordinate with the Website & SEO Specialist to optimise visual assets through proper file naming, image optimisation, alt-text recommendations, and web-friendly compression.
- Support the Digital Marketing and Performance Marketing teams by producing creative assets for paid advertising campaigns.
- Collaborate with the Admissions, Academic, Residential, and Administration teams to identify meaningful stories and significant school moments suitable for visual storytelling.
- Participate in brainstorming sessions to develop innovative visual campaigns that enhance admissions and institutional branding.
- Ensure all content reflects the school's values, professionalis

📌 Visual Content Creator - Photography & Videography (Hyderabad)
🏢 Meluha International School
📍 Hyderabad