Job Description - Customer Relationship Executive

Company : Sri Ganesh Constructions Position :Customer Relationship Executive (CRE) Location : Chennai, Tamil Nadu Department : Sales & Customer Relations Employment Type : Full-Time Experience**: 1-3 years preferred; freshers with excellent communication skills may also be considered.

Job Purpose

The Customer Relationship Executive will be responsible for communicating with prospective and existing customers, responding to enquiries, following up with leads, scheduling site visits, maintaining CRM records, and ensuring a positive customer experience throughout the sales process.

Key Responsibilities

1. Lead Management

- Receive and respond to enquiries generated through Meta Ads, website, WhatsApp, referrals and other sources.

- Call new leads promptly and understand their construction requirements.

- Qualify leads based on:

- Location

- Plot size

- Construction area

- Budget

- Type of project

- Expected start date

- Construction requirements

- Maintain accurate lead information in the CRM.

2. Customer Follow-Up

- Conduct systematic follow-ups with prospective customers.
- Follow up with customers who do not answer calls through WhatsApp/SMS.
- Maintain a structured follow-up cycle until the customer confirms, postpones or rejects the requirement.
- Reconnect with old and inactive leads periodically.

3. Site Visit Coordination

- Coordinate with the sales/technical team to schedule site visits.
- Confirm appointments with customers.
- Follow up after site visits to understand customer feedback and next steps.
- Ensure that every site visit is properly updated in the CRM.

4. Customer Relationship Management

- Maintain professional and friendly relationships with existing clients.
- Handle basic customer queries and coordinate with the appropriate internal team when technical clarification is required.
- Keep customers informed about quotations,



proposals, meetings and other agreed follow-ups.
- Escalate complaints or important customer concerns to the management.

5. Sales Support

- Share company profiles, project information, specifications and quotations with customers.
- Explain the company's construction packages and basic service offerings.
- Assist the sales team in converting qualified enquiries into site visits and prospective projects.
- Follow up on quotations sent to customers.

6. CRM & Reporting

- Update every call, WhatsApp interaction, follow-up and customer response in the CRM.

- Maintain accurate lead status such as:

- New Lead

- Contacted

- Interested

- Follow-Up

- Site Visit Scheduled

- Site Visit Completed

- Quotation Sent

- Negotiation

- Won

- Lost

- Future Requirement

- Submit daily and weekly call/follow-up reports to the reporting manager.

Education

- Any Bachelor's degree or equivalent qualification.
- Diploma/degree in Business Administration, Marketing, Commerce or related fields is preferred.

Experience

- 1-3 years of experience in:

- Customer Relationship Management

- Telecalling

- Inside Sales

- Real Estate

- Construction

- Banking/Insurance

- Hospitality

- B2C sales

Freshers with excellent communication and convincing skills can also be considered.

Required Skills :

- Excellent Tamil and English communication skills :

- Valuable telephone etiquette

- Strong follow-up ability

- Customer-oriented approach

- Basic sales and negotiation skills

- Good WhatsApp communication skills

- Basic computer knowledge

- Ability to use CRM software

- Good MS Excel/Google Sheets knowledge

- Ability to maintain daily reports

- Positive attitude and patience

- Ability to handle rejection professionally

Pay: ₹10,000.00 - ₹15,000.00 per month

Education :

- Diploma (preferred)

Experience :

- Customer service: 1 year (required)

Language :

- English (required)

Work Location: In person

📌 Customer Relationship Officer (Velachery)
🏢 Sri Ganesh Constructions
📍 Velachery