Company : Right Gold Pvt. Ltd. Department : Sales Designation : Senior Sales Executive Reports To : Floor Officer / Store Manager Experience : Minimum 3 Years Industry Experience : Jewellery Industry - Mandatory

1. POSITION OVERVIEW

The Senior Sales Executive will be responsible for driving jewellery sales, achieving assigned sales targets, handling customers professionally, providing accurate product information, generating repeat business and ensuring a high-quality customer experience.

2. Sales Achievement

- Convert showroom walk-ins into successful sales.
- Drive sales through effective product presentation and customer engagement.
- Upsell and cross-sell suitable jewellery products.
- Promote new collections, offers and special products.
- Focus on increasing average bill value and overall sales conversion.
- Develop repeat business and customer referrals.

B. Customer Handling

- Welcome and attend customers in a professional and courteous manner.
- Understand customer requirements, preferences, occasion and budget.
- Recommend suitable jewellery designs according to the customer's needs.
- Handle premium and high-value customers with proper attention and professionalism.
- Explain product details, weight, purity, making charges, pricing and other applicable information accurately.
- Build robust and long-term relationships with customers.
- Resolve customer queries professionally and escalate complaints when required.

C. Jewellery Product Knowledge

- Maintain strong knowledge of gold, diamond and other jewellery products.
- Understand basic jewellery terminology, purity, hallmarking and diamond specifications.
- Keep updated about current collections, designs and market trends.
- Clearly explain product specifications and benefits to customers.




- Ensure that no incorrect or unauthorized information is communicated to customers.

D. Customer Follow-Up & Lead Management

- Follow up with prospective customers after showroom visits.
- Follow up on quotations, enquiries and pending purchase decisions.
- Maintain proper records of customer enquiries and follow-ups.
- Contact existing customers regarding new collections and relevant offers.
- Generate repeat sales through effective customer relationship management.
- Develop customer references and personal sales leads.

E. Sales Process & Coordination

- Follow the company's sales process and SOPs at all times.
- Ensure accurate customer information and required documentation.
- Coordinate with the billing and accounts teams for smooth completion of sales.
- Coordinate with purchase/stock teams whenever required.
- Ensure proper handover of jewellery for billing and delivery.
- Do not make any unauthorized commitment regarding discounts, pricing, exchange, delivery or other company policies.

F. Team Support

- Support Junior Sales Executives in customer handling and sales conversion.
- Guide junior team members regarding product presentation and customer service.
- Share product knowledge and effective sales techniques with team members.
- Assist the Senior Sales Officer / Store Manager in maintaining sales discipline.
- Support the team during rush hours and high customer footfall.
- Report customer concerns,



operational issues and stock-related issues to the reporting manager immediately.

G. Jewellery Handling & Security

- Follow all jewellery handling and security procedures strictly.
- Handle jewellery carefully while showing products to customers.
- Ensure products are properly returned to their designated location after customer viewing.
- Follow showroom CCTV and security procedures.
- Ensure no jewellery is left unattended.
- Immediately report any discrepancy, damage, loss or suspicious activity to the reporting manager.

3. DAILY RESPONSIBILITIES

- Check daily sales targets and pending customer follow-ups.
- Attend customers promptly and professionally.
- Understand customer requirements and present suitable products.
- Conduct customer follow-ups and update records.
- Maintain proper product presentation.
- Ensure accurate communication of product and pricing details.
- Coordinate with billing, accounts and other departments when required.
- Support junior sales staff.
- Report daily sales performance and important customer matters to the reporting manager.

4. KRAs / PERFORMANCE INDICATORS

Performance will be evaluated based on:

- Achievement of assigned sales targets.
- Sales conversion rate.
- Average bill value.
- Number of successful customer conversions.
- Repeat customer sales.
- Follow-up and lead conversion.
- Customer satisfaction and service quality.
- Product knowledge.
- Jewellery handling and security compliance.
- Discipline and adherence to company SOPs.
- Team coordination and support.
- Professional behaviour and grooming.

5. REQUIRED SKILLS

- Solid jewellery sales experience.
- Hands on experience in diamond and gold calculation.
- Excellent communication and int

📌 Sr. Sales Executive (Rohini)
🏢 Right Gold
📍 Rohini