Key Resposibilities

1. Revenue Ownership & Growth Strategy

- Own end-to-end revenue targets across all verticals and formats (offline, online, hybrid).
- Design annual and quarterly admissions and sales plans with explicit centre and vertical-wise targets.
- Build pricing, scholarship, and offer strategies aligned with both volume and quality outcomes .
- Drive predictable growth across academic cycles and peak seasons.

2. Inside Sales & Admissions Operations

- Lead centralized inside sales and counselling teams handling digital, phone, and walk-in leads.
- Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.
- Improve lead-to-admission conversion , counselling quality, and turnaround time.
- Integrate CRM systems across online and offline funnels for unified visibility.

3. Performance Marketing & Digital Growth

- Own performance marketing across Google, Meta, YouTube, and regional platforms.
- Manage budgets, CAC targets, ROAS, and funnel efficiency from lead to enrolment.
- Work closely with creative and content teams to align messaging with outcomes and results.
- Scale online program enrolments while maintaining profitability.

4. School Outreach - B2C & B2B

- Drive school-focused B2C initiatives : seminars, scholarship exams, counselling programs etc.
- Build B2B school partnerships for integrated programs, foundation batches, and long-term pipelines.
- Develop structured engagement models for principals, teachers, and management.




- Ensure strong ground presence and relationship continuity across academic years.

5. Offline Centre Marketing & Local Growth

- Own centre-level marketing plans including local activations, outdoor, print, events, and community outreach.
- Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.
- Monitor centre-wise funnel health, conversion ratios, and ROI.
- Balance brand consistency with local market customization.

6. Team Leadership & Capability Building

- Build, lead, and mentor multi-layered teams across sales, inside sales, marketing, and partnerships.
- Set clear KPIs, incentive structures, and performance dashboards.
- Drive hiring, training, and leadership development for scale.
- Create a culture of accountability, data-driven decision-making, and ethical selling.

7. Data, Analytics & Governance

- Build robust forecasting and reporting systems for leadership reviews.
- Ensure compliance with advertising norms and brand governance.
- Continuously benchmark against competition and evolving market dynamics.

Experience

- 8-10 years in sales & marketing leadership , preferably in:

- Coaching institutes / Edtech

- Hybrid offline-online education models

- High-involvement B2C businesses

- Proven experience scaling inside sales + performance marketing engines.

Pay: ₹90,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Agm-sales & Marketing (Kozhikode)
🏢 Rays Education
📍 Kozhikode