Job Title: Content Writer / Marketing Executive (Integrated Marketing - Online & Offline)

Department : Marketing & Branding Location : Mumbai, Malad West Employment Type : Full-Time Experience : 3-7 Years

Key Responsibilities

1. Content Strategy & Development

- Develop and implement a comprehensive content strategy aligned with business goals and marketing objectives.

- Create high-quality, engaging, and conversion-driven content for:

- Website pages and landing pages

- Blogs and articles

- Case studies and whitepapers

- Social media posts

- Product descriptions

- Ad copies (Google Ads, Meta Ads)

- Press releases and newsletters

- Conduct keyword research and competitor analysis to create SEO-optimized content.

- Ensure content is aligned with brand voice, tone, and messaging guidelines.

- Proofread and edit content to maintain high editorial standards.

- Repurpose long-form content into multiple digital formats (infographics, reels scripts, carousels).

2. Digital Marketing & Online Campaign Management

- Plan, execute, and optimize digital marketing campaigns across:

- Google Ads

- Meta (Facebook & Instagram) Ads

- LinkedIn Ads

- Manage social media marketing strategies to increase engagement and brand awareness.

- Develop monthly content calendars and posting schedules.

- Monitor website traffic and campaign performance using:

- Google Analytics

- Google Search Console

- Social media insights tools

- Improve search engine rankings through on-page SEO and basic off-page SEO practices.





- Generate leads through landing pages and digital funnels.

- Analyze campaign data and prepare performance reports with actionable insights.

3. Offline Marketing & Brand Promotion

- Plan and coordinate offline marketing initiatives including:

- Events, exhibitions, and trade shows

- Corporate seminars and workshops

- Product launch campaigns

- Develop marketing collateral such as:

- Brochures

- Flyers and pamphlets

- Standees and banners

- Visiting cards and branding materials

- Coordinate with printers, vendors, and advertising agencies.

- Conduct market research to identify current opportunities and customer segments.

- Support sales and business development teams with promotional materials.

4. Brand Management & Communication

- Maintain consistent brand identity across all online and offline channels.
- Assist in developing brand positioning strategies.
- Monitor competitor marketing strategies and market trends.
- Manage corporate communication materials and internal branding initiatives.

Educational Qualification

- Bachelor’s Degree in Marketing / Communications / Journalism / Business Administration

Experience Requirements

- 2-5 years of experience in content writing and integrated marketing.
- Proven track record as content writer or similar role.
- Experience in FinTech company prefferred.

Pay: ₹450,000.00 - ₹800,000.00 per year

Benefits :

- Health insurance
- Provident Fund

Work Location: In person

📌 Content Writer / Marketing Executive (Integrated Marketing - Online & Offline) (Mumbai)
🏢 Sword Edge Commercial
📍 Mumbai