04 Nov
|
Angara E-Commerce
|
Jaipur
04 Nov
Angara E-Commerce
Jaipur
Executive – Email & Digital Marketing
Company: Angara Ecommerce Pvt. Ltd.
Location: Jaipur, Rajasthan
Employment Type: Permanent
Work Mode: Work From Office (WFO)
Experience: 1–3 Years
Salary: ₹10–15 LPA
Industry: E-commerce / Digital Marketing
Role Overview
Angara Ecommerce Pvt. Ltd. is looking for a detail-oriented and growth-driven Executive – Email & Digital Marketing to join its digital marketing team. The role offers an opportunity to work across email marketing, lifecycle automation, customer segmentation, AI-powered personalization, and advanced marketing technology (Martech).
The ideal candidate should have a strong interest in digital marketing and e-commerce, an analytical mindset, and the ability to learn and work with emerging marketing technologies.
Key Responsibilities
1. Campaign Execution
- Plan, schedule, and execute Email, SMS, and WhatsApp marketing campaigns across multiple geographies.
- Coordinate with design, content, and product teams to ensure timely campaign delivery.
2. Automation & Lifecycle Marketing
- Set up and manage automated customer journeys, including welcome emails, cart abandonment, post-purchase, and re-engagement campaigns.
- Ensure accurate execution of lifecycle campaigns to improve customer engagement.
3. Data Management & Analytics
- Assist with customer segmentation, database management, and data hygiene.
- Track campaign performance through open rates, click-through rates (CTR), conversions, and revenue contribution.
- Work with Customer Data Platforms (CDP) for segmentation,
personalization, and reporting.
4. AI & Competitor Research
- Explore AI tools for content optimization and personalized marketing.
- Conduct competitor benchmarking to identify digital marketing trends and best practices.
- Work with Martech tools such as ESPs, CDPs, and marketing automation platforms.
5. Campaign Optimization
- Conduct A/B testing of subject lines, creatives, offers, and campaign journeys.
- Analyze campaign results and recommend improvements to marketing KPIs.
6. Cross-functional Collaboration
- Work closely with creative, content, product, and analytics teams.
- Align campaigns with business objectives, seasonal promotions, and revenue targets.
Required Skills & Qualifications
- 1–3 years of experience in Email Marketing, Digital Marketing, CRM Marketing, or Lifecycle Marketing.
- Solid interest in e-commerce, marketing technology (Martech), and AI-powered marketing.
- Basic understanding of email marketing concepts; hands-on experience with any Email Service Provider (ESP) is an advantage.
- Knowledge of Klaviyo is preferred.
- Exposure to Email, SMS, and WhatsApp campaign execution.
- Understanding of Customer Data Platforms (CDP) and marketing automation.
- Good analytical skills with proficiency in MS Excel or Google Sheets.
- Strong communication, coordination, and execution skills.
- Self-motivated, detail-oriented, and eager to learn new technologies.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Work Location: In person
📌 Executive – Email & Digital Marketing (Jaipur)
🏢 Angara E-Commerce
📍 Jaipur