Business Development Officer (BDO) – Campa Cola Distribution

Location: Thrissur Town, Kerala
Industry: FMCG – Beverages / Soft Drinks
Department: Sales & Distribution
Employment Type: Full-Time
Reporting To: Sales Manager / Distributor Management

Job Purpose

We are looking for a dynamic and result-oriented Business Development Officer to drive sales and expand the market presence of Campa Cola products across Thrissur district.

The candidate will be responsible for route sales, developing new retail outlets, maintaining existing customer relationships, achieving sales targets, and ensuring product availability across assigned territories.

Key Responsibilities

1. Route Sales & Market Development

- Visit assigned market routes daily and cover all allocated retail outlets.
- Generate orders for Campa Cola products from grocery stores, supermarkets, bakeries, hotels and other retail outlets.
- Identify and develop new outlets to expand market coverage.
- Increase product visibility and availability in the assigned territory.
- Ensure regular visits to existing customers.

2. Sales Target Achievement

- Achieve daily, weekly and monthly sales targets.
- Increase sales volume and outlet penetration.
- Introduce new products, flavours and pack sizes to retailers.
- Identify opportunities to increase sales through promotions and schemes.

3. Customer Relationship Management

- Build and maintain good relationships with retailers.
- Follow up on pending payments and outstanding balances.
- Resolve customer complaints and service-related issues.
- Ensure timely order collection and customer satisfaction.

4. Market Intelligence

- Monitor competitor brands such as Coca-Cola, Pepsi and other beverage brands.
- Collect market feedback on pricing, schemes and customer preferences.




- Identify new business opportunities and potential high-volume outlets.

5. Reporting & Coordination

- Submit daily sales and market visit reports.
- Maintain accurate records of orders, collections and new outlets.
- Coordinate with the distributor's delivery team to ensure timely supply.
- Monitor stock availability and report fast-moving and slow-moving products.

Candidate Requirements

- Minimum qualification: Plus Two / Degree.
- 1–3 years of experience in FMCG field sales or beverage distribution preferred.
- Experience in route sales and retail market development will be an advantage.
- Valuable communication and negotiation skills.
- Ability to travel extensively within Thrissur Town.
- Basic knowledge of smartphones, WhatsApp .
- Two-wheeler and valid driving license mandatory.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

- Monthly sales target achievement.
- Number of retail outlets covered per day.
- Number of new outlets developed.
- Existing outlet retention and repeat orders.
- Sales growth in assigned routes.
- Outstanding payment collection.
- Market coverage and reporting discipline.

Salary & Benefits

- Fixed monthly salary: As per experience and capability.
- Performance-based sales incentives.
- Travel allowance / fuel allowance.
- Mobile allowance, if applicable.
- Growth opportunities opportunities within the distribution business.

Ideal Candidate Profile

We are looking for a self-motivated, energetic and disciplined salesperson who can independently manage assigned sales routes, develop strong retailer relationships and consistently grow Campa Cola sales in the Thrissur market.

Interested candidates can apply with their updated resume.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Commuter assistance
- Food provided

Work Location: In person

📌 Business Development Officer (BDO) (Thrissur)
🏢 Trust Reach Distributors
📍 Thrissur