Job Location - Delhi NCR Our client is a rapidly
growing grocery tech startup in India, aiming to revolutionise the
grocery shopping experience with innovative technology solutions.
They are seeking a dynamic and strategic leader to drive business
development, marketing, growth, and operations. Key
Responsibilities: Product and Category Management: Scrutinize
existing purchase data to determine category-wise margins. Plan and
implement strategies to increase the margin contribution of private
labels. Coordinate with OEMs for private label products, setting
targets for product launches and monitoring progress over three
billing cycles. Optimize procurement of own brand and FMCG
categories to reduce costs and increase margins by at least 5%.
Pricing and Promotions: Optimize pricing strategies to maximize
profit without compromising sales. Design and coordinate
promotional schemes and offers, ensuring they align with market
demand and enhance margin benefits. Revenue Streams: Review and
revise franchise models for optimized performance. Identify and
develop recent revenue streams including B2B partnerships, private
label distribution, and rental opportunities. Explore and suggest
allied activities (e.g., laundry, test services, pharmacy) to
diversify revenue. Plan and implement multi-store expansion
strategies. Marketing and Customer Engagement: Develop and
implement loyalty programs to increase Average Bill Value (ABV).
Analyze and refine store planograms to focus on high-margin SKUs,
aiming for a 30% increase in top-line sales. Execute strategies to
increase gross margins by 5-7% within three billing cycles. Oversee
rebranding efforts, including signage, shelf talkers, and
promotional sales. Data, MIS, and Analytics:



Implement and maintain
an MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.
Develop key metrics (e.g., per sqft sales, retention rate) for
management and investor reporting. Review and standardize unit
economics, fund flow, and business plans to support scaling
efforts. Customer Analytics and Experience: Utilize RFM (Recency,
Frequency, Monetary) and MBA (Market Basket Analysis) to enhance
customer retention and increase ABV. Implement affinity marketing
strategies and personalized offers based on customer data.
Standardize customer touchpoints and experiences across both
offline and online channels. Forecasting and Inventory Management:
Analyze the impact of different marketing and pricing initiatives
on sales. Develop a balanced product and brand mix tailored to each
store location. Implement effective inventory management strategies
to minimize out-of-stock situations and reduce inventory aging.
Competitive Analysis and Strategic Positioning: Conduct regular
competitive analysis to benchmark best practices and identify areas
of improvement. Define and promote the company’s Unique Selling
Proposition (USP) to ensure brand success and scalability. Skills
and Qualifications: Strong background in retail operations and
growth strategy with experience in new-age FMCG retail companies
Experience in product and category management, with a focus on D2C
Brand connects and private labels. Proficient in data analysis,
customer analytics, and financial forecasting with knowledge of
Excel and Financial Models. Ability to design and implement
effective pricing, marketing, and revenue strategies. Leadership
skills to manage multi-store operations and cross-functional teams.
Strategic thinking and problem-solving capabilities

📌 Head – Growth and Operations (Mumbai)
🏢 Bridge Et Al.
📍 Mumbai