This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Primary Location: Gurugram, India

Role Type: Individual Contributor

Reports into: Vice President Marketing INSWA OU

The Senior Manager, Marketing - Consumer Experience (CRM & First-Party Data (1PD)) will be responsible for building and scaling Coca-Cola India's consumer relationship marketing capabilities through data-driven engagement, audience strategy, lifecycle marketing, and personalization. This role will lead the development of a robust first-party data ecosystem that enables deeper consumer understanding,



improves marketing effectiveness, and drives measurable business outcomes across Coca-Cola's brand portfolio. The individual will work at the intersection of Marketing, Data & Analytics, MarTech, Media, Privacy, and Digital Product teams to unlock the value of consumer data and establish a future-ready CRM capability. The ideal candidate combines strategic thinking with hands-on CRM expertise, a deep understanding of consumer journeys, and strong experience in leveraging data and technology platforms to drive engagement at scale.

What You'll Do for Us:

- Own & evolve the First-Party Data (1PD) & CRM strategy, leading the end-to-end Collect-Activate-Nurture flywheel to deliver measurable brand, consumer & business growth.
- Transform first-party data, CRM, & marketing technology capabilities into deeper consumer relationships, personalized engagement at scale, & increased consumer lifetime value across Coca-Cola's portfolio.
- Leverage advanced analytics, data science, & predictive modelling to uncover consumer insights, identify high-value audiences, define personas & need states, map consumer journeys, & determine Next Best Actions.
- Lead the personalization strategy by defining who to engage, when and where to engage them, and what message or experience will drive the greatest impact.




- Develop and manage strategic data partnerships with key customers, platforms, and ecosystem partners to enhance consumer understanding, enrich data assets, and unlock activation opportunities, including through DCR-based solutions.
- Drive external benchmarking, innovation, and thought leadership by identifying emerging best practices, building award-worthy case studies, and representing The Coca-Cola Company in industry forums and recognition platforms.
- Champion a culture of experimentation and transformation by embedding always-on, data-led consumer engagement models alongside campaigns and scaling CRM-led marketing capabilities across brands and categories

Qualifications & Requirements:

- 10-12 years in data-driven marketing, CRM or lifecycle marketing, or consumer data roles, ideally in consumer or CPG companies; MBA preferred
- Hands-on depth in CRM platforms, CDP and first-party data activation/ marketing automation;
- Proven track record of implementing data-driven consumer engagement strategies at scale.
- Experience managing cross-functional initiatives involving marketing, technology, data, and analytics teams.
- Mastery of (required): Digital, data-driven marketing; CRM & lifecycle engagement; FPD strategy, Digital transformation, Attribution and measurement frameworks
- Broad expertise in (positive to have): Personalization and audience planning, Martech platforms & ecosystem (CDP, CRM & marketing automation, identity); AI applications in marketing; media and e-commerce data.
- Working fluency in AI-enabled marketing use cases.
- E-commerce, media or brand marketing experience is a plus

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