Role: Chief Manager
- Performance Marketing Key Accountabilities, Responsibilities, And Measures Performance Marketing Strategy & Execution
• Develop and execute the performance marketing strategy aligned to e-commerce sales, customer acquisition and profitability priorities. Identify scalable growth opportunities across paid search, paid social, display, affiliate, retargeting and emerging channels.
• Translate annual and seasonal trading plans into channel, audience, campaign and investment plans.
• Ensure campaigns are launched on time with clear objectives, audiences, product focus, creative requirements, tracking and success measures.
• Partner with E-commerce Category Management, Site Operations and Marketing to connect media activity with product availability, onsite experience and the trading calendar.
• Monitor performance frequently and rebalance investment, audiences, bids, creative and channel mix to improve outcomes. Budget, Efficiency & Commercial Performance
• Own the performance marketing budget and ensure disciplined deployment across channels and campaigns.
• Drive improvement in return on ad spend, customer acquisition cost, conversion, revenue contribution and other agreed commercial measures.
• Maintain clear forecasts, pacing and variance reporting, and highlight risks or opportunities early. Balance growth, efficiency and customer quality rather than optimising for traffic or revenue in isolation. Measurement, Attribution & Optimisation
• Establish robust campaign measurement, tracking and reporting in partnership with Analytics, Product and Technology teams.
• Use customer, channel, product and funnel data to diagnose performance and convert insight into clear actions.
• Improve attribution and understanding to support better investment decisions. Agency, Platform & Stakeholder Leadership
• Lead agency and media partner performance through clear briefs, service expectations, reviews and commercial discipline.
• Maintain effective relationships with key advertising platforms and evaluate relevant new capabilities.
• Work across E-commerce, Marketing, Finance and Technology to resolve dependencies and deliver shared growth outcomes. Team Leadership & Capability
• Lead, coach and develop the Performance Marketing team with clear priorities,



accountability and performance standards.
• Build stronger capability in campaign management, analytics, commercial judgement, experimentation and platform knowledge.
• Create simple operating rhythms, documented ways of working and clear ownership across the team and partners. Measures of Success
• Achievement of agreed e-commerce revenue and customer acquisition contribution from paid channels.
• Improvement in return on ad spend, customer acquisition cost, conversion rate and marketing efficiency.
• Campaigns delivered accurately and on time against the trading calendar.
• Clear budget control, forecast accuracy and timely optimisation of investment.
• Stronger team capability, agency accountability and cross-functional ways of working. Ways of Working, Governance & Effectiveness
• Operate with strong commercial ownership and use facts to make transparent investment decisions.
• Stay close to customers and trading performance, act at pace and follow through on commitments.
• Simplify reporting and focus discussions on insight, decisions and actions.
• Aim higher through continuous testing, external learning and disciplined optimisation. Key Skills
• Commercial & Financial Acumen
- Strong understanding of revenue, margin, acquisition cost, conversion and return on marketing investment.
• Digital Media Expertise
- Strong hands-on knowledge of paid search, paid social, display, affiliate, retargeting and campaign management platforms.
• Analytics & Attribution
- Ability to interpret funnel, customer and channel performance data and improve measurement and investment decisions.
• Campaign Trading & Optimisation
- Ability to monitor performance at pace, identify issues and redirect activity to improve outcomes.
• Customer & E-commerce Understanding
- Connects audience, product, proposition, onsite journey and trading calendar to drive conversion.




• Agency & Partner Management
- Sets clear expectations, challenges constructively and ensures delivery, quality and value.
• People Leadership
- Builds capability, sets high standards and creates clear accountability within the team.
• Stakeholder Influence
- Works effectively across E-commerce, Marketing, Product, Analytics, Finance and Technology. Extensive Experience In
• Adobe Analytics: Workspace, segmentation, funnel/pathing, calculated metrics and channel reporting.
• Product Feed & Shopping Management: Feed optimisation, Merchant Center hygiene, Performance Max and Shopping campaigns, catalogue quality.
• Bidding & Budget Automation: Automated bidding strategies (Target CPA/ROAS), pacing, portfolio bidding and budget allocation logic across channels.
• Audience Strategy & Segmentation: First-party audience building, lookalikes/similar audiences, remarketing, Customer Match and value-based (RFM) segmentation.
• Performance Creative & Ad Testing: Briefing and iterating performance creative and copy, structured creative testing and matching format to placement.
• Incrementality & Marketing Mix Modelling: Geo and holdout experiments, incrementality testing, MMM and LTV/cohort analysis to measure true contribution beyond last-click. Qualifications And Experience Qualification:
• Graduate / Postgraduate qualification in Marketing, Business, Digital, Analytics or a related discipline.

Experience:
• 8-12 years of experience in performance marketing, digital acquisition or growth marketing, preferably in e-commerce, retail, fashion or consumer businesses.
• Demonstrated experience managing significant media budgets and delivering measurable revenue, customer acquisition and efficiency outcomes.
• Strong practical experience across paid search and paid social, with working knowledge of display, affiliate, retargeting and programmatic channels.
• Experience using web analytics, advertising platforms, dashboards and attribution approaches to optimise investment.
• Experience leading internal teams and managing agencies or specialist partners.
• Experience working in a rapid-paced trading environment with multiple commercial and functional stakeholders.

📌 Chief Manager (Gurugram)
🏢 Marks and Spencer Reliance India Private
📍 Gurugram