What we want:
We are looking for a proactive and strategic PR professional who can identify, develop, and execute creative PR opportunities for our client brands. The ideal candidate will have a strong understanding of media relations, brand storytelling, strategic partnerships, and integrated communication strategies.
The role will focus on developing customized PR strategies aligned with each brand’s business objectives, identifying relevant media opportunities, and creating impactful brand integrations across key sectors, particularly Education, Real Estate, Fashion, and Luxury.

Who we are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.

What you will do:
1. PR Strategy & Planning
•Develop customized PR strategies and communication plans aligned with individual brand objectives, target audiences, and business priorities
•Identify opportunities to enhance brand visibility, strengthen reputation, and establish thought leadership.
•Proactively recommend PR initiatives, campaigns, and communication approaches tailored to each brand and industry.
•Translate brand objectives into actionable PR plans with clear deliverables and measurable outcomes.

2. Media Relations & Opportunity Scouting
•Identify and build relationships with relevant journalists, editors, publications, digital media platforms, and industry influencers.
•Proactively scout for relevant editorial opportunities, interviews, expert commentary, feature stories, and industry-led conversations.




•Identify suitable media integrations, partnerships, and platforms that can amplify brand messaging.
•Track emerging media trends, news cycles, industry developments, and cultural moments to identify timely PR opportunities.

3. Industry-Specific PR & Brand Integrations
Develop tailored PR strategies and identify relevant opportunities for brands across the following sectors:
•Education: Institutional reputation building, admissions-focused campaigns, academic achievements, expert commentary, rankings, campus initiatives, and thought leadership
•Real Estate: Project launches, developer profiling, market insights, industry commentary, property trends, and corporate reputation management.
•Fashion & Lifestyle: Brand launches, collection showcases, fashion features, trend stories, collaborations, and lifestyle-led media integrations.
•Luxury: Premium brand positioning, high-value editorial features, exclusive interviews, luxury lifestyle partnerships, and experiential PR Opportunities.

4. Content & Communication Development
•Develop compelling PR narratives, press releases, media pitches, brand stories, executive profiles, and communication briefs.
•Work closely with internal teams and clients to understand brand positioning, campaign objectives, and communication priorities.
•Identify opportunities for thought leadership through articles, interviews, expert columns, podcasts, and industry forums.




•Ensure all communication is consistent with the brand’s identity, tone of voice, and positioning.

5. Client Collaboration & Campaign Management
•Work closely with account management, strategy, and digital marketing teams to develop integrated communication plans.
•Present proactive PR recommendations and customized proposals to clients.
•Coordinate with media partners, publications, and external stakeholders to execute approved initiatives.
•Monitor campaign progress, maintain opportunity trackers, and prepare reports highlighting coverage, visibility, and campaign outcomes.

6. Research & Competitive Intelligence
•Conduct industry research and competitor analysis to identify PR gaps and opportunities.
•Monitor media coverage, emerging narratives, and competitor communication strategies.
•Maintain a pipeline of potential media integrations, editorial opportunities, partnerships, and relevant industry platforms.
•Develop forward-looking PR calendars based on industry events, seasonal trends, key announcements, and brand priorities.

Requirements•Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.
•3–6 years of relevant experience in PR agencies, corporate communications, brand communications, or integrated marketing.
•Solid understanding of the Indian media landscape, including print, digital, broadcast, and industry-specific publications.
•Proven ability to develop PR strategies rather than simply execute media outreach.
•Excellent research, storytelling, writing, presentation, and communication skills.
•Strong understanding of the Education, Real Estate, Fashion, Lifestyle, or Luxury sectors.
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📌 PR Strategist (Thane)
🏢 Vertoz
📍 Thane