Overview

The Central Marketing Organization (CMO) inspires, acquires, and engages customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region's growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating brand love, and enabling sellers to deliver revenue.
CMO Asia is one regional team with the following functions to enable our collective success:
Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.
Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope.
Regional Centres of Excellence for Experiential and Social/Digital, Operations and Analytics delivering deep domain expertise.

Frontier IMM:

Role purpose
Work closely with the OU Marketing Director to bring the Frontier marketing strategy to life in market. The OU Marketing Director sets the strategic direction and the priority marketing moments. The Frontier IMM owns turning that direction into customer proof, high-impact moments and measurable business outcomes.

Partnership with the OU Marketing Director
Take strategic direction from the OU Marketing Director on Frontier priorities, target audiences, key messages and the annual calendar of marketing moments.
Turn that direction into detailed execution plans with clear owners, timelines, budgets and success measures.
Track progress, risks, trade-offs and results, and raise decisions early.
Share field insights, customer signals and lessons learned with the OU Marketing Director and IMMs to inform future strategy and investment decisions.

Customer story program
Lead the customer story program end to end. Find, prioritise and develop Frontier customer stories that match the OU Marketing Director's priority industries, solution areas and narrative.
"Feed the story engine." Build an always-on pipeline of customer nominations ahead of each major moment. Work with sales leaders to nominate customers ahead of Frontier Tour and other priority events.
Act as the single IMM point of contact for each customer. Lead the AE and customer engagement end to end, from nomination and approvals to final content.
Recommend the hero-story shortlist and PR-worthy stories, and agree them with the OU Marketing Director, Customer Advocacy and PR.
Get the most out of each story by reusing it across events, digital, sales enablement and leadership communications.

Frontier moments
Deliver the key Frontier marketing moments chosen with the OU Marketing Director and other IMMs, including (but not limited to):
o Frontier Transformation Days: Plan and deliver this targeted, invitation-only forum for senior customer leaders.



Build each day around a shared industry or transformation challenge, using customer proof, peer discussion and Frontier use cases.
o Frontier Tour: Play a key role in the delivery of the Frontier Tours in your Area. Examples include leading the market's customer story and advocacy work for the Tour. This covers hero-story selection, speaker readiness, customer invitations and in office customer experience.
o Ignite: Turn the major Ignite announcements into local customer moments that support OU priorities. Coordinate customer attendance, local follow-up activity and pipeline conversion.
o Executive Roundtables: Plan and run targeted executive roundtables aligned to the business priorities. Shape the agenda, coordinate customer invitations and speaker preparation, and deliver peer discussions on Frontier transformation opportunities. Partner with sales on follow-up to turn insights and engagement into clear next steps.
o Third-party (3P) moments: Find industry events, media opportunities and partner-led platforms in market and recommend them to the OU Marketing Director. Then run the approved moments to put Frontier customers and executives in front of target audiences.

Stakeholder leadership and ways of working
Work across GTM, sales, partner, PR, Customer Advocacy and regional CMO teams to execute one Frontier plan and calendar, as directed by the OU Marketing Director.
Brief and prepare customer executives for keynotes, panels and roundtables, in line with the OU Marketing Director's messaging.
Work as one team with other IMMs and solution-area leads so Frontier moments support the priority solution plays.
Reduce friction for sellers. Use established sales communities and Teams instead of adding more email follow-ups to chase customer invitations.

Measuring impact
Agree success measures with the OU Marketing Director before each moment. Track customer engagement, story output, executive attendance, pipeline influenced and progression.
Help refine future priorities and playbooks.

Skills and experience
Strong experience in integrated, field, event or customer advocacy marketing, preferably in enterprise technology.
Proven ability to work in close partnership with a senior marketing leader. Takes strategic direction well and still owns execution and outcomes.
Proven ability to turn customer outcomes into compelling stories for executive audiences.
Excellent stakeholder management and influence with senior sales and business leaders.
Strong program management skills, with the ability to run several high-profile moments at once.
Comfortable using data to set priorities, prove business impact and inform strategic recommendations.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous.



The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact.

This role is flexible in that you can work up to 50% from home.

Responsibilities

Integrated Marketing Planning: You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep OU knowledge and expertise to the marketing plan. You will collaborate with regional stakeholders to align Marketing plans to strategy, capabilities, and engines. You will embrace and land Asia regional scale programs with impact in your OU and ensure OU business priorities are being addressed in your marketing plan. You will gather and share internal and external feedback about the quality of the plan.
Integrated Marketing Execution: You will develop, land and optimize the solution area marketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
Data-Driven Decision Making and Performance Management: You embrace a data-driven marketing culture and will use data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. You evangelise the marketing impact in your OU and provide recommendations back to the CSA team and Centre of Excellence teams for improvement. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.
Budget Management You are accountable for the solution area integrated marketing budget for your OU, ensuring adherence to budget principles, quarterly seasonality spend guidelines and compliance standards.

Qualifications

Required (RQs)

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
o OR equivalent experience

Preferred Qualifications (PQs)

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
o OR equivalent experience

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