Role at a glancePosition; Meta Ads Specialist (Funnels + GoHighLevel) Salary; $1,000
- $1,200 per month Hours; 9:00 AM
- 5:00 PM Eastern standard time, Monday to Friday Engagement; Full time, remote Start date; Immediate

About the role
We need someone who can run paid acquisition end to end, not just manage ad accounts. You will launch Meta campaigns, build the funnels those campaigns point to, and wire the follow-up inside GoHighLevel. Our clients are US-based businesses in real estate, financial services, and adjacent verticals. Most campaigns are lead generation, measured on cost per qualified lead and booked appointments, not on clicks. This is a hands-on seat. You will own the work yourself rather than brief it out to a team.

What you'll do
Meta ads
• Plan, launch, and scale lead generation campaigns across Facebook and Instagram
• Build audiences, write and test ad angles, and brief or edit creative
• Run structured tests on creative, audiences, placements, and offers
• Monitor spend daily and adjust budgets to hold cost per lead targets
• Set up and troubleshoot Pixel, Conversions API, and event tracking Funnels
• Build landing pages, opt-ins, booking pages, and thank-you pages that convert cold traffic
• Write or refine funnel copy and align it with the ad angle
• Run A/B tests on headlines, offers, and page layout
• Fix tracking gaps between ad click, form submit, and booked call GoHighLevel
• Build pipelines, workflows,



and automations for lead follow-up
• Set up SMS and email nurture sequences, calendars, and booking flows
• Connect forms, surveys, and webhooks to the right pipeline stages
• Keep sub-accounts, snapshots, and integrations tidy and documented Reporting
• Report weekly on spend, leads, cost per lead, and appointments booked
• Flag underperforming campaigns early with a proposed fix, not just the number What you must have
• 2+ years running Meta ads with your own hands on the account, not supervising
• A track record on lead generation campaigns, with cost per lead numbers you can show
• Working knowledge of Meta Business Manager, Ads Manager, Pixel, and Conversions API
• Hands-on GoHighLevel

experience:
workflows, pipelines, calendars, and sub-accounts
• Ability to build a funnel yourself, from page layout to form to follow-up automation
• Comfort reading data and deciding what to cut, scale, or test next
• Clear written and spoken English for client-facing updates
• Reliable internet, a working machine, and availability through the full 9-5 shift Nice to have
• Experience with US real estate or financial services clients
• Google Ads, YouTube ads, alongside Meta
• Direct response copywriting for ads and landing pages
• Basic creative editing in Canva, CapCut, or similar
• Zapier, Make, or webhook-based integrations between GoHighLevel and other tools

📌 Meta Ads Specialist (India)
🏢 DaaS - Developers As A Service
📍 India