We are looking for a proactive, results-driven Business Development Associate, with 3–5 years' experience, to support our North American business development initiatives through strategic prospecting, lead generation, account research and enterprise engagement. Role Overview The Business Development Associate will be responsible for identifying prospective clients and strategic partners, building qualified sales pipelines and initiating conversations with key decision-makers across the US and Canadian markets. The ideal candidate will have hands-on experience in B2B technology sales, SaaS, IT services or enterprise business development, with a strong understanding of outbound prospecting and multi-channel engagement. This role requires someone who can independently research target accounts, identify relevant stakeholders, execute structured outreach campaigns, qualify business opportunities and generate meaningful sales meetings for the leadership and sales teams.

Key Responsibilities
1. Business Development & Lead Generation
• Identify and develop new business opportunities across the US and Canadian markets.
• Research and build targeted prospect lists of ISVs, System Integrators, technology companies and enterprise organizations.
• Identify potential customers and strategic partners across the Salesforce, Snowflake, Databricks, SAP and Google Cloud ecosystems.
• Generate qualified leads through outbound prospecting, cold calling, email campaigns and LinkedIn outreach.
• Identify organizations with potential requirements for technology services, implementation, consulting and digital transformation solutions. 2. Enterprise Account Research & Prospecting
• Conduct detailed account research to understand company profiles, technology environments, business priorities and potential requirements.
• Identify key decision-makers, including CIO, CTO, CISO, CDO, VP/Director of Engineering, VP/Director of IT, Heads of Data, Cloud and Digital Transformation, Business Unit Heads and Technology Leaders.
• Develop account intelligence and stakeholder mapping to support targeted engagement.
• Identify potential opportunities within mid-market and enterprise accounts, particularly large organizations and System Integrators. 3. Outbound Sales & Engagement Execute structured multi-channel outreach strategies using:
• Cold calling
• Personalized email campaigns
• LinkedIn prospecting and engagement
• Account-Based Marketing (ABM)
• Follow-up and nurturing campaigns.
• Develop customized outreach messaging based on prospect profiles, business challenges and technology requirements.




• Initiate conversations with senior stakeholders and build relationships with prospective clients.
• Drive responses, generate interest and convert prospects into qualified business meetings. 4. Lead Qualification & Opportunity Development
• Conduct preliminary discovery conversations to understand business requirements, challenges and potential opportunities.
• Qualify leads based on company profile, business needs, decision-making authority, budget, timelines and solution fit.
• Identify opportunities for new client acquisition, strategic partnerships and account expansion.
• Schedule qualified meetings and ensure effective handover to the sales leadership team.
• Maintain consistent follow-ups to progress opportunities through the sales funnel. 5. CRM & Sales Pipeline Management
• Maintain accurate prospect, lead and opportunity records in the CRM.
• Track outreach activities, responses, follow-ups, meetings and lead conversion.
• Maintain a structured sales pipeline and provide regular updates on business development activities.
• Prepare weekly and monthly reports covering lead generation, outreach performance, meetings booked and pipeline development.
• Use data and performance metrics to continuously improve prospecting effectiveness. 6. Market Intelligence & Strategic Research
• Monitor developments across the enterprise technology, SaaS, cloud, data and AI ecosystems.
• Research competitor offerings, market trends and potential business opportunities.
• Identify relevant industry events, technology conferences and networking opportunities.
• Support the development of targeted go-to-market and account penetration strategies. _________________________________________ Required Skills & Competencies
• Strong experience in B2B business development, SDR/BDR or enterprise sales.
• Hands-on experience in US and/or North American market prospecting.
• Good understanding of SaaS, IT services, enterprise technology and technology consulting.
• Experience with cold calling, email prospecting and LinkedIn outreach.
• Strong account research, lead generation and stakeholder identification skills.
• Ability to engage with senior-level decision-makers and technology leaders.




• Understanding of Account-Based Marketing (ABM) and consultative selling.
• Experience in lead qualification, discovery conversations and appointment setting.
• Strong written and verbal communication skills.
• Excellent follow-up, time management and pipeline management capabilities.
• Ability to work independently, manage targets and deliver measurable outcomes. Tools & Technologies Working knowledge of the following tools is preferred:
• CRM: Salesforce, HubSpot or equivalent.
• Prospecting: Apollo.io, LinkedIn Sales Navigator.
• Sales Engagement: Email automation and outbound sequencing platforms.
• Research: LinkedIn, company websites, industry databases and account intelligence platforms.
• Productivity: Google Workspace / Microsoft Office. Preferred Industry Exposure Candidates with experience in one or more of the following areas will be preferred:
• B2B SaaS and Enterprise Technology
• IT Services and Consulting
• Cloud Computing and Digital Transformation
• Data Engineering and Analytics
• Artificial Intelligence and Machine Learning
• Salesforce / Snowflake / Databricks / SAP / Google Cloud Platform (GCP) ecosystem
• System Integrators and Technology Partnerships Experience & Qualification
• 3–6 years of relevant experience in B2B Business Development, SDR/BDR or Enterprise Sales.
• Demonstrated experience in outbound lead generation and pipeline development for international markets.
• Prior exposure to the US or Canadian market is strongly preferred.
• Experience selling technology solutions, SaaS products or IT services will be an advantage.
• Bachelor's degree in Business Administration, Marketing, Technology or a related discipline preferred. Ideal Candidate Profile We are looking for someone who is:
• A proactive hunter with a strong current-business acquisition mindset.
• Comfortable initiating conversations with senior executives and enterprise decision-makers.
• Experienced in international B2B technology sales, particularly the North American market.
• Research-oriented and capable of identifying the right accounts and stakeholders.
• Skilled at converting cold prospects into meaningful business conversations.
• Target-driven, persistent and commercially aware.
• Comfortable working independently in a fast-paced, globally distributed environment. Important: This role is primarily focused on outbound business development, enterprise prospecting and qualified pipeline generation, rather than account management or transactional sales.

📌 Business Development Associate (India)
🏢 CelerityHat
📍 India