Key Responsibilities: 1. Performance & Growth Marketing  Plan, execute, and optimise paid marketing campaigns across Google, Meta, YouTube, appinstall channels, and other relevant digital platforms.  Own key performance metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV), conversions, and revenue.  Manage media budgets, allocation, and pacing to maximise ROI and improve campaign efficiency.  Develop and execute customer acquisition, retargeting, and conversion strategies across the customer lifecycle.  Analyse campaign performance, customer behaviour, and funnel metrics to identify growth opportunities.  Drive A/B testing across creatives, audiences, messaging, landing pages, and campaign formats.  Monitor attribution, tracking, and incrementality to evaluate campaign effectiveness and inform investment decisions. 2. Brand & Social Media Marketing  Develop and execute brand positioning, voice, and organic content strategies across social media platforms.  Drive brand awareness, recall, audience engagement, community growth, and share of voice.  Lead influencer, creator, and user-generated content initiatives to strengthen brand presence.  Collaborate with content and creative teams to develop compelling marketing assets and thought-leadership initiatives.  Integrate organic audience insights into paid campaigns to improve creative effectiveness and conversion performance.  Track brand and social media metrics, including engagement, sentiment, reach, and audience growth. 3. Team Leadership & Marketing Operations  Lead and develop the performance marketing, social media,



content, and creative functions.  Define team goals, establish performance metrics, and drive accountability for marketing outcomes.  Build scalable processes for campaign planning, reporting, creative production, and performance reviews.  Manage external agencies, vendors, and media partners to ensure effective execution and delivery.  Identify opportunities to improve marketing processes, tools, and overall operational efficiency. 4. Cross-Functional Collaboration & Reporting  Partner with Product, CRM, Creative, Content, Sales, and Business teams to align marketing initiatives with business objectives.  Work closely with Product and CRM teams to improve onboarding, activation, conversion, and retention.  Develop performance dashboards and provide actionable insights and regular updates to leadership.  Track industry trends, competitor activity, and emerging digital marketing opportunities.  Translate business goals into measurable marketing strategies and scalable growth initiatives. Required Skills & Experience:  Bachelor's degree in Marketing, Business Administration, or a related field.  7–10 years of experience across performance marketing, growth marketing, and digital or social media marketing.



 Proven experience managing and scaling paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital channels.  Strong understanding of CAC, ROAS, LTV, CPL, CPA, conversion rates, and customer acquisition funnels.  Demonstrated ability to improve campaign performance, marketing efficiency, and business growth through data-driven decisions.  Experience developing brand and organic social media strategies, with a strong understanding of content, audience engagement, and brand building.  Hands-on experience with marketing analytics and tracking tools such as GA4, Google Tag Manager, Meta Pixel, and attribution platforms.  Solid analytical skills, creative judgement, and the ability to translate data into actionable marketing strategies.  Experience leading teams, managing stakeholders, and coordinating with cross-functional teams.  Strong communication, problem-solving, and project management skills.  Ability to thrive in a fast-paced, growth-oriented environment. Preferred Qualifications:  Experience in consumer apps, subscription-based businesses, e-commerce, health, fitness, or wellness sectors.  Experience scaling brand presence and audience engagement while driving measurable acquisition outcomes.  Exposure to app-install campaigns, in-app conversion funnels, and lifecycle marketing.  Experience working across India and international markets, particularly the US.  A demonstrated track record of integrating paid and organic marketing to deliver sustainable growth.

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📌 Senior Manager – Performance & Growth Marketing (Pune)
🏢 Happiest Resume
📍 Pune