We are looking for a hands-on Digital Marketing Executive to manage and grow the digital presence of our three websites. The role involves developing marketing strategies, executing campaigns, generating leads, maintaining brand consistency, and reporting performance to management. You will independently manage day-to-day digital marketing activities and coordinate external agencies, freelancers and other specialists whenever required.

Key Responsibilities
• Manage and maintain the firm's three websites.
• Develop website-specific digital marketing strategies and annual, quarterly and monthly action plans.
• Conduct market, competitor and audience research.
• Plan and manage marketing budgets and campaigns.
• Execute SEO, Google Ads, Meta Ads, LinkedIn, YouTube, email and WhatsApp marketing.
• Manage social media calendars, content creation and audience engagement.
• Drive lead generation and ensure proper lead tracking and follow-up.
• Optimise campaigns, landing pages and content through performance analysis and A/B testing.
• Maintain brand positioning, consistency and online reputation.
• Identify, brief and manage external agencies, designers and content creators.
• Set up and monitor GA4, Google Search Console,



Google Tag Manager and advertising dashboards.
• Prepare weekly and monthly performance reports, present insights to management and recommend improvements. Skills & Experience Required
• 2–4 years of experience in digital marketing, preferably managing multiple websites or brands.
• Good understanding of SEO, SEM, social media, content and performance marketing.
• Hands-on experience with WordPress or similar CMS platforms.
• Working knowledge of Google Analytics 4, Search Console, Tag Manager, Google Ads and Meta Business Suite.
• Familiarity with tools such as SEMrush, Ahrefs, Canva, Mailchimp and HubSpot.
• Comfortable using AI tools such as ChatGPT, Claude and Gemini.
• Robust analytical, planning and project management skills.
• Excellent written and spoken English.
• Ability to work independently, manage multiple activities and coordinate external vendors. PackageThis role has an all-inclusive package of INR 30,000 monthly. The role also has performance-linked incentives. Location,

working hours
.
This role is based in our office in Kalamassery, Kochi.

Working hours
are from 9.30 am to 6.30 pm, Monday to Friday.

📌 Digital Marketing Specialist (Kochi)
🏢 DX & Rise
📍 Kochi