Company: BE Life Sciences Pvt. Ltd. – Critical Care Division Department: Sales & Marketing – Critical Care Designation: National Sales Manager (NSM) Reports To: Division Head

Location:
Jubilee Hills, Hyderabad 1. Job Purpose To lead the national sales strategy and drive sustainable business growth for the Critical Care Division by achieving revenue and profitability objectives, expanding hospital and institutional business, and developing a high-performing sales organization across India. 2.

Key Responsibilities
A. Sales Strategy & Business Growth
• Achieve national sales and growth objectives in alignment with the division’s business plan.
• Develop and execute national sales plans to deliver monthly, quarterly, and annual targets.
• Drive business growth, market penetration, and product performance across all regions.
• Identify new business opportunities and strengthen the company’s presence in priority markets. B. Hospital & Institutional Business
• Build and maintain strategic relationships with critical care specialists, intensivists, anaesthesiologists, hospital pharmacists, procurement teams, and hospital leadership.
• Expand business across corporate and multispecialty hospitals, ICU networks, and government institutions.
• Lead institutional sales, tender participation, hospital formulary inclusion, and key account development, as applicable. C. Team Leadership & Development
• Provide leadership, coaching, and guidance to Regional Sales Managers, Area Sales Managers, and field sales teams.
• Establish regional targets, monitor performance, and conduct periodic business reviews and field visits.
• Recruit, train, and develop a capable, accountable, and performance-oriented sales organization. D. Marketing & Product Management
• Collaborate with the marketing team on brand strategies, product launches, and promotional initiatives.




• Ensure solid product knowledge, high-quality scientific communication, and effective competitive positioning.
• Implement marketing initiatives that strengthen product adoption and accelerate business growth. E. Commercial & Operational Management
• Strengthen distributor and stockist networks to ensure consistent product availability.
• Monitor primary and secondary sales, inventory levels, sales forecasts, and outstanding collections.
• Partner with finance and supply chain teams to improve operational efficiency and maintain credit discipline. F. Business Review & Compliance
• Analyse sales performance, market trends, competitive activity, and regional growth opportunities.
• Prepare periodic sales reports, forecasts, budgets, and corrective action plans.
• Ensure compliance with company policies, applicable pharmaceutical regulations, and ethical marketing practices. 3. Qualifications & Experience
• Bachelor’s degree in Pharmacy, Life Sciences, or a related discipline; an MBA in Marketing is preferred.
• 12–18 years of pharmaceutical sales and marketing experience, preferably in critical care, injectables, hospital products, or specialty therapies.
• At least 4–6 years of experience in a senior regional, zonal, or national sales leadership role.
• Demonstrated success in sales growth, team leadership, hospital business development, and institutional sales.
• Experience with corporate hospital chains, government tenders, and key account management is advantageous. 4. Key Competencies
• Strategic sales planning and business development
• Leadership, coaching, and team development
• Hospital and institutional account management
• Negotiation and commercial acumen
• Analytical decision-making and performance management
• Effective communication and stakeholder management
• Integrity, accountability, and regulatory compliance

📌 National Sales Manager (Hyderabad)
🏢 Biological E
📍 Hyderabad