Key Responsibilities
Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
Conduct keyword research, competitor analysis, and audience targeting.
Manage Search, Display, Shopping, and Remarketing campaigns.
Develop and optimize ad copies, creatives, and landing pages.
Monitor campaign performance, budgets, CPC, CTR, CPA, and ROAS.
Generate quality leads and improve conversion rates through campaign optimization.
Perform A/B testing of ads, keywords, audiences, and landing pages.
Track campaign performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Prepare regular performance reports and provide actionable insights.
Stay updated with the latest PPC trends, advertising policies, and platform updates.





Required Skills
Hands-on experience with Google Ads and Meta Ads Manager.
Solid understanding of PPC, SEM, and paid marketing strategies.
Knowledge of keyword research and bidding strategies.
Understanding of conversion tracking, pixels, and analytics.
Valuable analytical and problem-solving skills.
Ability to manage multiple campaigns and advertising budgets.
Basic knowledge of SEO and digital marketing is an added advantage.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Ppc Specialist / Digital Marketing Team Lead Sahibzada Ajit Singh Nagar
🏢 Academic mantra Services
📍 Sahibzada Ajit Singh Nagar