What This Role Actually Means

As a Marketing Specialist, your main goal is to help the company attract potential customers, increase brand awareness, and generate sales opportunities (leads).

You would likely be responsible for:
Developing Marketing Strategies
Creating marketing campaigns to promote products or services.
Identifying target customers.
Planning how to reach those customers through digital channels.
Tracking campaign performance and making improvements.

Example: If the company launches a current software product, you might create:
A social media campaign
Google Ads
Email marketing campaigns
Website content
Product launch materials
Brand Awareness

Brand awareness means getting people to recognize and trust the company.

Activities may include:
Managing social media accounts
Publishing blogs and articles
Running advertising campaigns
Creating videos and marketing materials
Participating in events or conferences

Goal: Make the company's name familiar to potential customers.
Lead Generation





A lead is a potential customer who has shown interest in the company's product or service.

You may:
Create landing pages
Run Facebook, LinkedIn, or Google Ads
Develop email campaigns
Organize webinars or events
Collect customer information for the sales team

Success Metric: "How many qualified leads did the campaign generate?"
In-Person Client Meetings

This is an interesting part of the description.

You may:
Meet prospective clients
Understand customer needs
Present products or services
Gather customer feedback
Support sales discussions

This means the role is not purely digital marketing. It includes a customer-facing component.

Job Types: Full-time, Part time, Internship

Pay: From ₹250,000.00 per year

Advantages:
Health insurance
Leave encashment
Paid sick time
Paid time off

Work Location: In person

📌 Marketing Specialist Hyderabad
🏢 Wiserunts Private
📍 Hyderabad