Key Responsibilities
Develop and maintain relationships with general practitioners (GPs), specialist doctors, clinics, and nursing homes.
Promote the hospital's specialities, facilities, diagnostic services, and treatment packages.
Generate patient referrals from external doctors and healthcare centres.
Conduct regular visits to referral doctors and healthcare institutions.
Coordinate with hospital consultants and department heads to improve referral conversion.
Identify current referral sources and explore business development opportunities.
Organise doctor meetings, CME programmes, health camps, and medical awareness activities.
Monitor referral trends, referral sources, and monthly business targets.
Maintain a database of referral doctors and submit daily visit reports and monthly performance reports.
Coordinate with the hospital's OP, IP, diagnostic, and billing departments to ensure a smooth patient experience.
Handle referral-related queries, feedback,



and service concerns professionally.
Achieve assigned referral generation and revenue targets while following hospital policies and ethical healthcare marketing practices.

Qualification
Minimum qualification: Any bachelor's degree.
Preferred qualification: BBA, MBA in Marketing, Hospital Administration, Healthcare Management, or equivalent.

Experience
Minimum experience: 1–2 years in hospital marketing, doctor referral marketing, or healthcare business development.
Experience in a multispeciality hospital or healthcare organisation is preferred.
Freshers with robust communication skills and a willingness to travel may be considered for trainee positions.

Pay: ₹350,000.00 - ₹500,000.00 per year

Advantages:
Provident Fund

Work Location: In person

📌 Executive/ Senior Executive Referral Marketing Perumbavoor
🏢 Baby Memorial Hospital, Perumbavoor
📍 Perumbavoor