About the role

We’re looking for a Senior Content Writer who can turn banking product briefs into email communication that is clear, engaging and easy to act on.

You will write promotional, transactional and journey emailers across a brand’s products and services, adapting your writing to different audiences while maintaining accuracy and a consistent brand voice.

What you’ll do
Write subject lines, preheaders, headlines, body copy and calls to action.
Translate product features and client-approved reasons to buy into relevant customer benefits.
Develop promotional emailers for product launches, offers, cross-sell and upsell briefs.
Write clear, useful transactional and service communication based on approved requirements.
Create journey email content for client-defined milestones, occasions and lifecycle triggers.
Adapt tone and messaging for different banking products and audiences, including premium customers.
Work with the CRM Strategist to develop the communication approach and message hierarchy.




Collaborate with designers to ensure copy and layout work well together, particularly on mobile.
Incorporate approved terms, eligibility conditions and mandatory disclosures accurately.
Proofread every version and resolve ambiguous or contradictory inputs before finalisation.
Develop alternative subject lines or messaging routes when testing is included in the brief.

What we’re looking for
Robust experience in email copywriting, CRM communication, direct response or digital copy.
A portfolio demonstrating concise writing, strong headlines and transparent calls to action.
The ability to explain complex products in straightforward language.
Excellent editing, proofreading and attention to detail.
Comfort working across multiple briefs and incorporating structured client feedback.
An understanding of how copy fits within an email’s visual hierarchy.
Banking or financial services experience would be an advantage.

📌 Web Content Writer Mumbai
🏢 Kinnect
📍 Mumbai