Key Responsibilities:
Own end-to-end strategy and execution of paid campaigns across Google Ads (Search, Shopping, YouTube, Display), Meta (Facebook & Instagram), Microsoft Bing and other platforms.
Manage and optimize large monthly ad budgets to meet performance KPIs such as CAC, ROAS, and revenue targets.
Manage and maintain Google Merchant Center and product feed health.
Use Google Analytics, GTM, and platform dashboards to track campaign performance, identify insights, and drive optimizations.
Collaborate with internal teams (creative, content, product) to build high-performing ad creatives and landing pages.
Run experiments and A/B tests to improve campaign efficiency.
Explore and test new channels like Reddit, Quora, Snapchat, and programmatic platforms.
Prepare and present performance reports and insights to leadership on a regular basis.

Requirements:
5+ years of hands-on experience in performance marketing, especially in D2C/eCommerce settings.
Proficiency in Google Ads and Meta Ads is a must.




Robust understanding of GTM, GA4, and conversion tracking.
Experience in managing feeds and campaigns via Google Merchant Center.
Analytical thinker with a deep understanding of ad metrics, audience targeting, attribution models, and remarketing strategies.
Solid communication skills and the ability to collaborate cross-functionally.

Required Skills

Performance Monitoring & Evaluation Innovation & Continuous Improvement Analytical & Data Interpretation Skills Attention to Detail Accountability & Ownership Decision-Making Ability Goal Setting Adaptability & Resilience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist Ahmedabad (India)
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📍 India