Company: Dentsu Media India Private Limited

Location: Bangalore

Department: Performance Marketing

About the Role

We are looking for a results-driven Senior Business Associate – Paid Social to manage and optimize paid social media campaigns across platforms such as Meta, Snapchat, X (Twitter), and Pinterest. The ideal candidate should have hands-on experience in campaign execution, performance optimization, and creative testing, preferably within the D2C ecosystem.

Preferred Background

Candidates from digital marketing agencies with a robust D2C portfolio or performance marketing teams at established D2C brands.

Key Responsibilities
Plan, execute, monitor, and optimize day-to-day paid social campaigns across Meta (Facebook and Instagram), Snapchat, X, and Pinterest.
Manage campaign setup, audience targeting, budget allocation, bidding strategies, and performance optimization.
Monitor campaign performance and deliver key metrics such as ROAS, CPA, CTR, CPC, CPM, and conversions.
Develop and implement creative testing strategies to improve campaign performance.




Collaborate with creative teams to develop, test, and optimize high volumes of ad creatives.
Analyze campaign data and generate actionable insights to improve performance.
Identify opportunities for scaling campaigns while maintaining efficiency.
Stay updated with emerging trends, platform updates, and AI-powered marketing tools.

Required Skills & Qualifications
1–2 years of hands-on experience in paid social media campaign management.
Strong working knowledge of Meta Ads Manager.
Exposure to Snapchat, X, and Pinterest advertising platforms.
Experience managing D2C campaigns is highly preferred.
Robust understanding of creative strategy, creative testing, and performance-driven advertising.
Experience working with accounts involving high-volume creative testing will be an added advantage.
Familiarity with AI tools and technologies, including MCPs (Model Context Protocol), is preferred.
Solid analytical, communication, and problem-solving skills.

📌 Senior Business Associate – Paid Social Meta Bengaluru
🏢 dentsu
📍 Bengaluru