Key Responsibilities:
Influencer Marketing Strategy: Develop and execute comprehensive influencer marketing strategies, aligning them with clients’ marketing objectives.
Brand Acquisition: Identify, approach, and secure new brands for influencer collaborations, expanding our client base.
Revenue Generation: Drive revenue generation by negotiating and closing profitable deals, ensuring business growth and increased sales.
Campaign Management: Oversee end-to-end campaign execution including strategy development, influencer selection, and performance tracking.
Brand Partnerships: Foster robust relationships with brands, agencies, and social media influencers, ensuring smooth and successful collaborations special focus on barter collaborations.
Sales Target Achievement: Meet and exceed sales targets by negotiating and closing contracts with clients and influencers.
Market Research: Conduct regular market research to stay updated with the latest social media trends and influencer marketing developments.
Performance Analysis:
Track campaign performance metrics and provide actionable insights to improve future campaigns.
Team Collaboration: Work closely with cross-functional teams to deliver successful campaigns and maintain client satisfaction.
Required Skills and Qualifications:
4+ years of experience in influencer marketing or a similar role.
Expertise in social media strategy, digital marketing, and content creation.
Solid negotiation and communication skills.
Hands-on experience in executing influencer marketing campaigns and analyzing their success.
Deep understanding of social media influencers, influencer networks, and digital advertising.
Ability to manage multiple projects and clients simultaneously.