Role & responsibilities

Market Development of company's products and enhancement of

sales through various marketing initiatives/drives
Driving Marketing Initiatives like- Counter meet, user meet etc.
Business development through market visit at Retailers/End

Users/site

User & Influencers Development
User Development of Key Outlets
End Users' Development through trainings as well as product

application trials.
Influencers connect on product specifications
Assistance to Sales team/Retailers/End Users etc. for solving market

related issues like- product, product quality and application at user

and site level.

Key retailers development
Connecting with key retailers for working on their user’s

development.
Driving focus product sales at key retailers.
Executing retailers specific needs based activity for User conversion.

Training & Development




Providing training to sales officers & end users (Product Knowledge /

Application Training / Planning & Implementation of Market

Development Module / Conducting User Development Meets)
Joint working with sales officers to identify the concern areas and

take corrective action for development on market development

areas.

Launching & Promotion of recent

Products
Launching of products: Driving of end user connect program.
Promotion of new products/applications as per recent product launch

module
Providing market & users feedback of recent launches

Market Research
To conduct market research and collect systematic feedback from

users| retailers| team as per module
To generate market intelligence and track competitors’ activity.

📌 Business Development Manager Adhesive Rajkot & Junagadh
🏢 Astral Adhesives
📍 Junagadh