Responsible for promoting the company’s products, generating qualified leads through field and digital marketing, and supporting sales growth through effective marketing execution.
Key Roles
Lead Generation & Field Marketing
Execute field marketing, stall activities, and exhibitions :
Identify target areas and high-potential locations :
Generate and share qualified leads with the sales team
Route Planning & Field Execution
Plan daily and weekly routes for effective area coverage :
Focus on high-conversion zones and repeat visits :
Coordinate with sales team for key site visits
Digital Marketing Coordination
Coordinate with third-party agencies for campaigns and leads :
Monitor digital leads and ensure timely follow-up :
Review campaign performance and report insights
Branding & Promotion
Maintain brand visibility across all channels :
Support marketing materials (brochures, banners, etc.) :
Ensure brand consistency in all activities
CRM, Reporting & Market Insights
Update leads and activities in CRM regularly :
Track lead status, performance, and ROI :
Analyze market trends, competitors, and customer feedback