Job Summary:

As a Marketing Mix Modeling (MMM) Manager, you will lead the design, development, and deployment of advanced media measurement and marketing effectiveness models to drive data-driven decision-making for clients. Your typical day will involve managing a team of analysts and consultants, collaborating with senior stakeholders, interpreting model outputs to generate actionable business insights, and guiding the adoption of open-source MMM frameworks such as PyMC, Meridian, and Robyn.

Roles & Responsibilities:

- Lead end-to-end development and delivery of Marketing Mix Models (MMM) using open-source frameworks including PyMC, Meridian, and Robyn.
- Manage, mentor, and guide a team of data scientists, setting transparent objectives and ensuring high-quality model outputs.




- Collaborate with senior client stakeholders and cross-functional teams to translate business objectives into robust measurement strategies.
- Design Bayesian and frequentist MMM frameworks to evaluate media spend effectiveness, attribution, and budget optimization across channels.
- Oversee model validation, diagnostics, and testing to ensure reliability and business relevance of insights.
- Present findings and strategic recommendations to C-suite and senior business leaders in a clear, impactful manner.
- Drive innovation by staying current with advancements in MMM, media analytics, and open-source tooling, integrating best practices into team workflows.

📌 I&P - GN - SONG - AI & Data - Marketing - MMM - Manager (Kolkata)
🏢 Accenture
📍 Kolkata