Profile Overview The Trade Marketing Executive/Sr Executive will support the planning and execution of trade marketing initiatives to enhance brand visibility, strengthen market presence,

and drive product offtake across all retail channels.

Brief • Execute trade marketing activations, in-store visibility plans, POSM deployment, and promotional activities.

- Manage vendors and agencies, including follow-ups, quality checks, and cost

negotiations.
- Conduct regular market visits for execution audits and competition analysis;

share actionable insights.
- Coordinate with sales teams to ensure seamless implementation of trade

campaigns.
- Oversee POSM inventory, allocation, and utilization across markets.
- Support product launches, trade schemes, and channel-specific campaigns.
- Track activity performance, maintain reports, and recommend improvements.
- Ensuring product optimal product availability at retailer level.
- Executing rapid recent product launch availability and awareness at stores.
- Coordinate with all sales channels: General trade, Modern trade and HORECA.
- Increase effectiveness of BTL activations by ensuring 100% strategy execution.




- Responsible for management and monitoring of Trade Marketing Investment

and initiatives execution.
- Competitor's activity update, etc.

Desired Candidate Details:
- Understanding of FMCG trade channels (General Trade & Modern Trade).
- Strong communication, negotiation, and coordination skills.
- Execution-driven with strong follow-up and multitasking abilities.
- Basic analytical skills for competition tracking and market insights.
- Proficiency in MS Office (Excel, PowerPoint).
- Creative thinking for visibility and activation ideas.
- Willingness to travel extensively for Market Study.

Qualifications Bachelors degree in Marketing, Business, or a related field. Experience 1 to 10 years of experience in Trade Marketing, Sales, or related FMCG roles (preferred).

Salary- Upto 8 LPA CTC

Female Canddiates

Note: This profile includes the travelling-Monthly 7 to 10 Days travelling

90% in Mumbai region travelling & 10 % in PAN India location

Contact

[email protected]

(phone hidden)

📌 Trade Marketing Executive-Female For Andheri East HQ- For FMCG Co. (Mumbai)
🏢 Ontime Global
📍 Mumbai