Qualification & Experience

- Bachelor's degree with at least 12 years, or Master's degree with at least 4 years, of relevant experience (degree in any discipline), of which at least 2 years of hands-on work on Salesforce or a comparable CRM (e.g., LeadSquared, Meritto, Zoho) in admissions, sales or marketing operations.
- Experience in higher education admissions or entrance examination operations is preferred.
- CRM migration experience or relevant certification will be an added advantage.

Role & Responsibilities The incumbent will manage day-to-day CRM operations, primarily supporting BITSAT marketing for admissions. The role includes campaign tracking, applicant data management and analytics, basic system configuration and reporting and supporting CRM migration and user adoption. The key responsibilities are as under:

- Manage CRM operations across enquiries, registrations and application tracking; coordinate enquiry allocation and timely follow-ups with admissions teams.
- Set up and manage admissions and BITSAT campaigns within the CRM, including campaign records, lead / contact mapping and campaign member statuses.
- Track campaign sources, enquiries, registrations and completed applications to assess performance.
- Maintain accurate applicant data through duplicate resolution, data imports,



validation and routine quality checks using the platform's data management tools.
- Perform basic configuration, including fields, page layouts, picklist values, list views and email templates. Set up easy automation, assignment rules and validation rules with guidance from the technical team.
- Coordinate applicant communication through email, SMS and WhatsApp using approved platforms.
- Create and interpret reports and dashboards to provide visibility into campaign performance, follow-up activity and enquiry-to-application conversion.
- Resolve routine user issues related to data entry, access & system navigation and escalate complex issues to the implementation partner.
- Support CRM migration through data preparation, migration checks and user acceptance testing.
- Train admissions staff and document key processes.

Competencies & Skill Set

- Hands-on experience with Salesforce or a comparable CRM, including campaign management, reporting, data imports, analytics / reports and basic administration.
- Good Excel skills and a practical understanding of lead management, application tracking and workflow automation.
- Strong attention to detail, troubleshooting ability and coordination skills.

📌 Sr. Officer (CRM & Admissions Marketing Operations) (Goa)
🏢 Birla Institute of Technology & Science, Pilani
📍 Goa