Role Overview

This is a hands-on, strategic and execution-oriented role responsible for developing the sales enablement framework, proposal development engine and outbound growth strategy.

The individual will work extensively with AI-powered tools, develop compelling business proposals, create sales collateral, manage external lead-generation partners and drive pipeline development across India and international markets.

Initially, the role will involve building and managing an outsourced growth ecosystem, with the opportunity to establish and lead an internal team as the function expands.

Key Responsibilities

1. Sales Enablement & Proposal Development

- Build and manage the complete sales enablement framework, including company presentations, service brochures, ICP documents, sales decks, case studies and capability presentations.
- Develop client-specific proposals, translating business discussions and client requirements into structured solutions, roadmaps and commercial recommendations.
- Create discovery call frameworks, proposal templates, objection-handling guides, ROI calculators and sales support documents.
- Develop compelling business narratives, case studies and presentations that communicate the company's value proposition and business impact.
- Work closely with the Brand & Content team to ensure consistency in messaging, positioning and communication.

2. Growth Strategy & GTM Development

- Develop and execute go-to-market (GTM) strategies across India, the US and Dubai / Middle East.
- Identify ideal customer profiles (ICPs), target industries, decision-makers and prospective accounts.
- Build prospecting strategies based on market intelligence, business triggers and potential growth opportunities.
- Develop and refine lead qualification frameworks and outreach strategies for different markets.
- Identify opportunities to improve the overall sales process and conversion funnel.

3.



Lead Generation & Vendor Management

- Identify, onboard and manage external lead-generation agencies, freelancers and outbound partners.
- Brief vendors on target audiences, prospect profiles, outreach strategies and qualification parameters.
- Manage outbound tools and platforms such as LinkedIn Sales Navigator, Clay, HubSpot and other relevant CRM and prospecting tools.
- Monitor the quality of leads, outreach personalisation and vendor performance.
- Establish processes for lead tracking, pipeline management and performance evaluation.

4. Pipeline Management & Business Development

- Manage CRM processes, sales pipeline reporting and weekly growth performance reviews.
- Lead discovery discussions and proposal presentations for strategic and high-value accounts.
- Work closely with senior leadership to develop account strategies and improve business conversion.
- Track key growth metrics, including qualified leads, proposal conversion, pipeline value and business development performance.
- Develop the hiring plan and framework for building an internal growth team as the function scales.

5. AI & Technology Integration

- Leverage AI tools for market research, prospect identification, proposal writing, content development and sales personalisation.
- Identify opportunities to automate and improve sales enablement and outbound processes.
- Build efficient, technology-enabled workflows to improve productivity, speed and quality of execution.

Desired Candidate Profile





- Experience in Growth Strategy, Business Development, GTM Strategy, Growth Marketing, Sales Enablement or Commercial Strategy.
- Experience in building sales enablement systems, business development frameworks or growth engines from the ground up.
- Strong proposal writing, business storytelling and presentation development skills.
- Hands-on experience with AI tools for research, writing, business intelligence and sales personalisation.
- Working knowledge of CRM platforms such as HubSpot or equivalent.
- Experience using LinkedIn Sales Navigator, lead-generation platforms and outbound prospecting tools.
- Proven ability to manage external agencies, freelancers and outsourced business development partners.
- Strong understanding of ICP identification, lead qualification, sales funnels and pipeline management.
- Ability to independently manage strategic client discussions and convert business requirements into proposals.
- Exposure to international markets, particularly the US and Dubai / Middle East, will be an advantage.

Key Skills Growth Strategy | GTM Strategy | Sales Enablement | Business Development | Proposal Writing | AI Tools | Lead Generation | CRM Management | HubSpot | LinkedIn Sales Navigator | Market Research | Account Strategy | Sales Pipeline Management | Vendor Management |

Business Storytelling

What We Are Looking For

We are looking for someone who can combine strategic thinking with strong execution capabilities.

The ideal candidate should be comfortable building processes from scratch, working independently, leveraging AI to improve productivity, developing compelling business proposals and driving growth through structured sales enablement and business development initiatives.

This is an prospect to build a growth function rather than simply manage an existing sales team.

📌 Sr. Manager- Business Development-Leading Business Consulting Firm (Delhi)
🏢 Vsquare Consultants
📍 Delhi