Role: Graphic Designer

Experience: Minimum 2 Years of Industry Experience

Work Mode: Hybrid (Remote work + in-person collaboration as needed)

Employment Type: Full-Time

1. Overview

You will be a part of a performance marketing agency helping brands grow through strategic digital marketing, creative communication, visual branding, and direct-response advertising.

Looking for a strategic and creative Graphic Designer who translates marketing briefs into visually compelling, conversion-focused visual assets beyond standard templates.

2. Key Responsibilities

A. Graphic Design & Creative Development

- Design social media creatives for Instagram, Facebook, LinkedIn, and other digital platforms.
- Create static ads, carousel graphics, promotional banners, campaign assets, thumbnails, presentations, brochures, flyers, and posters.
- Produce visual assets for Meta Ads and Google Ads campaigns.
- Design festival posts, announcements, product promotions, and brand communications.
- Develop visual concepts and creative variations for A/B testing.
- Adapt designs across multiple aspect ratios, formats, and platform specifications.

B. Branding & Visual Identity
- Develop and maintain visual identities and layout design systems across various brands.
- Apply brand guidelines, logo rules, typography, color palettes, iconography, and visual hierarchy.
- Create and work with brand kits to ensure platform-wide consistency.
- Assist with logo concepts, brand assets, packaging layouts, and brand presentation decks.

C. Performance Marketing Creatives
- Collaborate with marketing, content, and account management teams to execute campaign goals.
- Translate marketing briefs into direct-response, conversion-focused design concepts.
- Highlight value propositions clearly within the first few seconds of viewing.
- Create creative variations to test diverse hooks, visual treatments, and calls to action (CTAs).
- Use campaign performance data and feedback to iterate and improve future designs.

D. AI-Powered Design & Production
- Use AI tools to generate background assets, compositions, product visuals, and mood boards.
- Apply prompt engineering techniques to produce commercially viable visual elements.
- Refine AI outputs for visual realism, brand consistency, and high quality.




- Respect licensing, commercial usage rights, and responsible AI practices.

E. Workflow & Collaboration
- Manage multiple projects and consistently meet agreed timelines.
- Organize design assets, editable source files, export folders, and follow clear file-naming conventions.
- Participate actively in creative reviews, campaign planning, and team brainstorming sessions.

3. Software & Technical Skills

- Adobe Photoshop: Advanced image editing, retouching, masking, compositing, non-destructive editing, color correction, clipping paths, layer organization, and asset export optimization.
- Adobe Illustrator: Vector illustration, pen tool mastery, pathfinder operations, logo/icon creation, scalable assets, path editing, and press/digital artwork preparation.
- Figma: Frame management, Auto Layout, reusable components, variants, structured design systems, responsive layout principles, and team-oriented workflows.
- Canva: Efficient social media asset generation, brand kit application, template management, platform adaptations, and AI feature usage.
- AI Creation Tools: Prompt engineering for image generation (Midjourney, Adobe Firefly, or similar), integrating AI assets into Photoshop workflows, and maintaining campaign visual consistency.

4. Key Design Principles & Fundamentals

- Core Principles: Visual hierarchy, balance, contrast, alignment, proximity, repetition, emphasis, unity, white space, scale/proportion, movement, and simplicity.
- Typography: Serif vs. sans-serif usage, typographic hierarchy, font pairing, leading/kerning/tracking, line length, display vs. body type, and multi-language script considerations (English and Indian languages).
- Color Theory: Color relationships (monochromatic, complementary, triadic, etc.), color psychology, brand color consistency, RGB vs. CMYK, and accessibility contrast standards.
- Composition & Layout: Grid systems,



column structures, rule of thirds, depth layering, safe zones, and mobile-first layout responsiveness.
- Image Editing: Tonal correction, color grading, light/shadow realism, clean background removal, product enhancement, and visual realism.
- Design Psychology: AIDA framework (Attention, Interest, Desire, Action), visual scanning patterns, audience-centric design, direct-response principles, and conversion optimization.
- Digital Specifications: Aspect ratios (1:1, 4:5, 9:16, 16:9), format optimization (JPEG, PNG, SVG, PDF), file compression, and platform-specific margin constraints.
- Print Production: Bleed/trim lines, safe areas, dielines, color modes, resolution specs (DPI), font outlining, and press-ready PDF setup.

5. Candidate Qualifications & Advantages

- Minimum Requirements: 2+ years of professional design experience; demonstrable skill in Photoshop, Illustrator, Figma, Canva, and AI image tools; strong portfolio of original non-template work; thorough grasp of design fundamentals and platform specs.
- Preferred Experience (Bonus): Performance/digital agency background; experience in D2C, FMCG, retail, e-commerce, lifestyle, or hospitality; basic motion graphics (After Effects) or video editing skills; experience in product photography, brand strategy, or A/B ad testing workflows.

6. Work Expectations & Application Process

- Role Expectations: Reliable communication during work hours, active meeting participation, self-directed project management, proper source-file handovers, and structured handling of client revisions.

- Application Deliverables Required:
- Updated résumé.
- Portfolio or Behance/Dribbble link showing original design work.
- Examples of social media creatives and performance ad assets.
- Examples of branding, typography, or illustration work.
- Examples of AI-assisted design work (if available).
- Current location and availability/notice period.

Pay: ₹22,000.00 - ₹28,000.00 per month

Benefits

- Flexible schedule

Application Question(s):
- What is your expected Salary Range?

Education:
- Diploma (Preferred)

Experience:
- Graphic design: 2 years (Required)

Location:
- Kolkata, West Bengal (Required)

Work Location: In person

📌 Sr. Graphic Designer (Kolkata)
🏢 TEXTILE MANUFACTURING ORGANISATION
📍 Kolkata