Experience: 5+ Years

Location: Mumbai

Industry: Events | Live Entertainment | Experiential Marketing | Brand Partnerships

Role Overview

We are looking for an experienced and commercially driven Sponsorship Manager to lead sponsorship sales and brand partnerships for our concerts, large-scale events, and event IPs.

The role will be responsible for identifying potential brands and agencies, developing customised sponsorship opportunities, pitching and negotiating with decision-makers, and ultimately closing high-value sponsorship partnerships.

The ideal candidate should have a strong network across brands, marketing teams, media agencies and advertising agencies, along with a proven ability to convert relationships into revenue. The candidate should understand how brands evaluate sponsorship opportunities and be able to create compelling brand integrations and experiential solutions beyond conventional logo-placement sponsorships.

This is a target-driven, client-facing, and revenue-oriented role requiring strong business development, networking, pitching, and negotiation skills.

Key Responsibilities

1. Sponsorship Sales & Revenue Generation · Drive sponsorship sales for the company's concerts, large-format events and event IPs.

· Identify, approach, and convert potential sponsors across relevant brand categories and industries.

· Own the sponsorship sales pipeline from prospecting and initial outreach through pitching, negotiation, and closure.

· Achieve assigned sponsorship revenue targets across multiple events and properties.

· Develop new business opportunities while maximizing existing brand relationships.

· Identify potential sponsors based on the event audience, positioning, scale, and brand relevance.

2. Brand & Agency Outreach · Build and maintain strong relationships with brand marketing teams, CMOs/marketing heads, media agencies, creative agencies, and decision-makers.

· Leverage existing industry relationships to generate qualified sponsorship opportunities.

· Proactively identify new brands, categories, and companies that can potentially partner with our events.

· Develop a strong and continuously expanding database/network of potential sponsors.

· Conduct regular meetings, presentations and commercial discussions with prospective partners.

3. Customized Sponsorship & Brand Integration · Understand the marketing objectives, target audience and communication requirements of each brand.

· Develop customized sponsorship propositions rather than offering only standard sponsorship packages.

· Create and sell brand integrations, on-ground experiences, digital integrations, content opportunities, audience engagement formats and event-led activations.

· Think creatively about how brands can become part of the overall event experience.





· Work with internal creative and marketing teams to develop relevant sponsorship concepts and pitch solutions.

· Ensure proposed integrations are commercially viable and aligned with the event's positioning.

4. Pitching & Business Development · Prepare and deliver compelling sponsorship pitches, presentations and commercial proposals.

· Lead client meetings and presentations from initial discussion to final negotiation.

· Understand client requirements and convert them into commercially attractive partnership solutions.

· Negotiate commercials, deliverables, exclusivities and partnership terms to maximise Sponsorship revenue.

· Maintain a clear and updated pipeline of prospects, proposals, negotiations and closures.

· Provide regular sales forecasts and updates on sponsorship opportunities.

5. Client Relationship & Account Management · Develop long-term relationships with sponsors to drive repeat business and renewals.

· Act as the primary commercial point of contact for sponsors during the partnership lifecycle.

· Understand sponsor expectations and ensure effective communication with internal teams.

· Identify opportunities to upsell, cross-sell and expand existing partnerships across multiple events and properties.

· Build relationships that extend beyond a single event into long-term brand partnerships.

6. Internal Coordination & Sponsorship Execution · Work closely with creative, marketing, production, operations and project teams to ensure sold sponsorship commitments are executed effectively.

· Coordinate internally on sponsor deliverables, branding, integrations, content, hospitality, on-ground activations and other agreed commitments.

· Ensure commercial commitments made during the sales process are clearly communicated to the execution teams.

· Support the team in resolving sponsor-related requirements during the event lifecycle.

· Maintain focus on both client satisfaction and commercial profitability.

Key Skills & Competencies · Strong business development and sponsorship sales capability.

· Proven ability to independently generate leads, pitch, negotiate and close sponsorship deals.

· Strong network among brand marketers, marketing heads, agencies and decision-makers.

· Excellent communication, presentation and negotiation skills.

· Strong understanding of brand marketing, sponsorships and experiential integrations.





· Ability to understand a brand's marketing objective and convert it into an event partnership opportunity.

· Commercially strong with a clear focus on revenue generation and achieving targets.

· Creative approach to developing customised sponsorship and integration ideas.

· Strong relationship-building and networking skills.

· Ability to manage multiple events, clients and sales opportunities simultaneously.

· Strong ownership, follow-up and closure orientation.

Required Experience

· Minimum 5 years of relevant experience in sponsorship sales, brand partnerships, experiential marketing, media solutions or event sales.

· Candidates with experience in music, concerts, live entertainment, sports, large-format events or experiential marketing will be preferred.

· Proven track record of achieving sponsorship or sales revenue targets.

· Existing relationships with brands, agencies, and marketing decision-makers will be a strong advantage.

Preferred Industry Background

Candidates from the following backgrounds may be considered:

· Event Sponsorship Sales

· Concert & Live Entertainment

· Experiential Marketing

· Brand Partnerships

· Media Sales / Media Solutions

· Sports Sponsorship

· Advertising / Media Agencies

· Entertainment Marketing

· Large-Format Events

· Integrated Brand Solutions

Ideal Candidate

We are looking for someone who:

· Thinks like a salesperson and understands brands.

· Has a strong and active network within the brand and agency ecosystem.

· Can open doors and create new business opportunities independently.

· Is confident in presenting and negotiating with senior marketing decision-makers.

· Can sell ideas and experiences, not just sponsorship packages.

· Understands how to connect a brand's marketing objective with an event's audience and experience.

· Is highly target-oriented and driven by closures and revenue.

· Has strong follow-up discipline and the ability to move opportunities through the sales funnel.

· Is commercially smart, creative, proactive, and solution-oriented.

· Has a genuine interest in music, concerts, entertainment and large-scale live events.

What Success Looks Like

· Consistently achieving and exceeding sponsorship revenue targets.

· Building a strong pipeline of qualified brand and agency prospects.

· Closing recent sponsors across multiple categories.

· Increasing repeat business and long-term brand partnerships.

· Developing innovative and commercially viable brand integrations.

· Expanding the company's sponsorship network and revenue opportunities across its event properties.

Job Type: Full-time

Pay: ₹500,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Sponsorship Manager (Mumbai)
🏢 Craftworld Events
📍 Mumbai