Role & responsibilities

- Develop and execute social media strategies aligned with KAZOs brand and business objectives.

- Manage day-to-day presence across Instagram, Facebook, YouTube, Pinterest and other relevant platforms.

- Create and manage monthly content calendars, campaigns, launches, offers and seasonal communication.

- Coordinate with creative, content, influencer and marketing teams to deliver engaging social media content.

- Drive brand awareness, engagement, followers and conversions through organic and paid social initiatives.

- Manage influencer collaborations, creator campaigns and brand partnerships.

- Monitor social media trends, fashion trends and competitor activities to identify new opportunities.

- Track and analyze social media performance metrics and prepare regular reports with actionable insights.

- Manage community engagement, comments, DMs and customer interactions while maintaining the brand tone.

- Work closely with the e-commerce and retail teams to support product launches,



promotions and business campaigns.

- Stay updated with the latest social media algorithms, formats, tools and trends.

Preferred candidate profile

- 45 years of relevant experience in Social Media Marketing, preferably within fashion, retail, lifestyle or D2C brands.

- Strong understanding of Instagram, Facebook, YouTube and other social platforms.

- Experience in content strategy, social media campaigns and influencer marketing.

- Strong creative thinking with an understanding of fashion, visual aesthetics and brand communication.

- Good understanding of social media analytics and performance metrics.

- Excellent communication and coordination skills.

- Ability to manage multiple campaigns and work in a rapid-paced retail environment.

- Candidates with experience handling social media for a fashion/retail brand/Marketign agency will be preferred.

📌 Social Media Specialist (Noida)
🏢 Kazo Fashion
📍 Noida